• Creating Influence for Innovators INFLUENCE MATTERS.

Quick Facts

The Influence Matters Advantage.

EFFICIENT
& DYNAMIC

A modern, fast, flexible strategic PR firm in China with a startup-like approach to service, making a real impact for our clients.

MULTICULTURAL
& PASSIONATE

A multicultural team of entrepreneurial talents passionate about innovation and building bridges between China and the world.

INNOVATIVE
& IMPACTFUL

The Holmes Report nominated us for 2016 Best New APAC PR Consultancy of the Year, the only finalist based in China.

features-nav

With You
From Goal to Results.

+
  • OBJECTIVE
  • STRATEGY
  • STORY
  • AUDIENCE
  • CONTENT
  • DELIVERY
  • RESULTS
  • OBJECTIVE
  • STRATEGY
  • STORY
  • AUDIENCE
  • CONTENT
  • DELIVERY
  • RESULTS
  • OBJECTIVE

    We dissect your business objectives so we can identify various ways we can support them with highly targeted campaigns

    • Raising capital, launching a product, developing a new market, recruiting, changing the world... are some of the goals we help you approach independently

    • Our modular approach to campaigns allows you to allocate efforts and shift budget towards the most pressing goal almost in real time

  • STRATEGY

    We solve your challenges with effective and innovative, performance-driven influence building ideas

    • Our strategies shift people's ideas, plant new concepts in minds and influence whole ecosytems with your innovations

    • We are experts at building and running seamless cross-border communication strategies in and out of China

  • STORY

    We build narratives that tell everybody why your innovations will make the world a more interesting place

    • We focus on building the story that will make markets truly understand why your technology is so important, so you can focus on inventing and perfecting it

    • We are storytellers, geeks and dreamers above all, a combination of skills that sparkles in front of your possibilities

  • AUDIENCE

    We map your ecosystem of influence with great accuracy thanks to our deep expertise and experience navigating circles of influence

    • We research and evaluate your whole ecosystem of influence so we can focus on targeting key stakeholders efficiently

    • We are connectors of people and ideas with a knack for delivering awareness that supports business objectives

  • CONTENT

    Our Content Hub is your high powered PR and marketing content function, putting your story into compelling material for people to share

    • Our content team understands the value of stories well told and the needs of each channels in and out of China

    • We are at the crossroad of strategy and editorial, making content work for your objectives

  • DELIVERY

    We know exactly how information flows from you to your audience, so we can deliver the influence to people that matter for your business via the most efficient channels

    • We connect with the press, work with event organizers, and use social media like no other agency

    • We ensure no good content is wasted, delivering maximum awareness in targeted groups efficiently with our optimized delivery system

  • RESULTS

    We constantly evaluate results against business objectives to fine tune all strategies, increasing the reach and efficiency of your influencer engagement efforts

    • We focus on efficient strategies that will deliver short and long term results within your relevant ecosystem for influence

    • We are your partners, working together to help you achieve success where you need it

+
  • 04/16
    Event support

    LA FRENCH TECH

    They needed to change the way China perceived French innovation.

    +
  • 2016
    Media Relations

    EnchantVC

    Making the headlines at two top tech events in Greater China!

    +
  • 2017

    Glispa

    Raising awareness of a foreign mobile ad-tech veteran to a competitive level in China!

    +
  • 2017
    Media Relations

    Outfit7

    Putting a foreign game atop Chinese app stores.

    +
Follow us on

Sign up to our Newsletter.

Keep up to date with what’s going on at Influencer Matters with our monthly newsletter

BLOG

  • 21 Apr

    Are Portable Power Banks the New Unicorn of China’s Sharing Economy?

    by Bingjiefu He Portable power banks are ubiquitous in China, and have evolved to become an everyday item in the lives of Chinese mobile users....

  • 12 Apr

    The rise of Steam in China

    The total number of Chinese steam users has officially crossed the 10 million threshold and now numbers 14 million. According to Steamspy, an application programming...

  • 12 Apr

    The rise of Steam in China

    The total number of Chinese steam users has officially crossed the 10 million threshold and now numbers 14 million. According to Steamspy, an application programming...

  • 24 Mar

    What Did the 2017 ‘Two Sessions’ Say About China’s Cybersecurity & Information Technology?

    The 2017 annual sessions of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) took place in Beijing from March 3rd...

  • 25 Feb

    What’s at Stake in WeChat’s Mini Programs?

    Post written by Shan, Influence Matters Senior Executive, Strategy and Account Management Jan. 9th, 2017 marks the tenth anniversary of the first iPhone and also...

  • 16 Jan

    Investments, M&A and New Policies: Semiconductor industry trends in China

    The last decade has witnessed a new Chinese development strategy that has become well-known to most: the unified governmental and private sectors effort to switch...

  • 22 Dec

    Seasons Greetings 2016!

    It's that time of the year again! A few days away from Christmas and with the New Year approaching, Influence Matters would like to thank...

  • 12 Dec

    Influence Matters' review of the Morketing Summit 2016

    Our team member Shan got to attend Morketing's very first Morketing Summit 2016 (MS2016), which took place on Dec. 6th in Beijing, to see if...

  • 06 Dec

    We just launched the official WeChat account of the Swiss Business Hub

    We're proud to have just launched the Swiss Business Hub official WeChat platform in China! In order to implement the visibility of the investment promotion office of...

  • 01 Dec

    Simon will speak at the 3rd Real Estate Globalization and Overseas Investment Summit

    The 3rd Real Estate Globalization and Overseas Investment Summit is about to kickoff, and to give you a heads up, Influence Matters is going to...

  • 21 Apr

    Are Portable Power Banks the New Unicorn of...

  • 12 Apr

    The rise of Steam in China

  • 12 Apr

    The rise of Steam in China

  • 24 Mar

    What Did the 2017 ‘Two Sessions’ Say About...

  • 25 Feb

    What’s at Stake in WeChat’s Mini Programs?

  • 16 Jan

    Investments, M&A and New Policies: Semiconductor industry trends...

  • 22 Dec

    Seasons Greetings 2016!

  • 12 Dec

    Influence Matters' review of the Morketing Summit 2016

  • 06 Dec

    We just launched the official WeChat account of...

  • 01 Dec

    Simon will speak at the 3rd Real Estate...