12 Dec

Influence Matters’ review of the Morketing Summit 2016

Our team member Shan got to attend Morketing’s very first Morketing Summit 2016 (MS2016), which took place on Dec. 6th in Beijing, to see if it was worth attending for companies in the mobile marketing space in the future. Here are his observations.

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First of all, Morketing is a platform that shares information on the mobile marketing industry, technology, companies, case studies and data, etc. Only last week, the company organized an insightful first summit, which covered a wide range of topics, including digital content marketing, monetization, programmatic advertising, native advertising, mobile gaming, short video, live video streaming, VR/AR, among others. The summit aimed at “exploring industry trends and insights, raising brand awareness, building a mobile marketing community and providing business opportunities,” and judging from the number of participants we could call it a success.

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Mobile ad tech companies, such as Mobvista, Inmobi and Avazu Holding are just a few examples of the 200+ firms that took part to the summit, where 21 keynote speeches and 13 panel discussions were delivered by industry leaders and experts. Google, Alibaba, Oracle, 58.com were just some of the notorious speakers who provided their knowledgeable insight into the mobile market.

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The summit was covered by some of the most popular Chinese media outlet, like CCTV, 36Kr, DoNews, which sponsored the event, and by Yi (a famous Chinese live video streaming) that offered a live video streaming of the event.

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Mobile ad tech companies such as Mobvista, Inmobi, MADhouse and DOMOB were among the brand sponsors of this event. In addition to keynote speeches given by their C-level executives or China managers at the primetime of the event, they have also set up booths at the entry of the venue with high visibility. Many inquiries were made and marketing materials distributed at the booths.

Although the MS2016 is literally named the “Global Mobile Marketing Summit” in Chinese, a very large majority of the participants and companies were Chinese, which could be a potential opportunity for foreign companies to expand their Chinese client or talent base.

Generally, given the caliber of the participants to the summit, and the media coverage that resulted after it, we believe that the event is worth being monitored and possibly attend in the years to come, as it might become one of the key summits focused on the Chinese mobile industry.

Connect with us if you would like to know more and discuss how Influence Matters could support a presence at the event with media and social media campaigns.

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