Influence Matters is a young, fast-growing & passionate entrepreneurial public relations firm, focused on helping startups and medium size tech companies to create performance-driven influence in China & abroad.

Influence Matters strives to bring a new, flexible, PR offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.

Our team of consultants comes from various backgrounds of entrepreneurship, strategic consulting, media management, content development, and social media marketing (among quite a few others areas) and has a drive to do work that matters for themselves and our clients.

Experts in Tech PR

Built on years of experience bridging China and the rest of the
world for technology companies, we bring international best
practices in influencer engagement to China with a particular
focus on innovative industries covering:

Why work with us

  • A mix of international and Chinese experienced talent. We are built to understand multi-cultural challenges

  • We are well connected to ecosystems in and out of China, with an expert understanding of the differences between them

  • We are a dynamic team for dynamic companies

  • We understand the challenges of fast growing companies in innovative spaces, we are one

  • Our modular approach to programs allows for highly customizable and lower cost PR activities built on solid strategies

  • Our low overhead means clients get more for their budgets vs larger networks

  • Simon Vericel
  • HUANG Shan
  • Jeff HE
  • Edward YANG
  • ZHOU Anran
  • People

    Simon Vericel

    Founder & Managing Director

    Simon is a geek, an entrepreneur, passionate about the mechanisms of influence, and can’t stay away from news portals.

    He leads Influence Matters with the vison that only great work will drive the agency’s growth, so he puts our clients’ results before anything else at work. His wife and daughters are the bosses at home.

    Simon specializes in creating impactful ways to activate ecosystems of influence to generate awareness in highly targeted circles, with a particular focus on B2B tech, market entry, corporate, brand and product communications.

  • People

    HUANG Shan

    Senior Executive, Strategy and Account Management

    Shan has a solid background in public affairs with a particular focus on communication strategy, industry research and stakeholder engagement.

    Prior to joining Influence Matters, he worked as a government affairs consultant at APCO Worldwide. He also worked at the European Union Chamber of Commerce in China as a working group assistant. He helped multinational companies and institutions understand the Chinese market and its complex policy and regulatory landscape and devised effective communication strategies to build and protect clients’ reputation among key stakeholders.

  • People

    Jeff HE

    Executive, Content & Strategy

    Bingjiefu He brings his experience as a news startup founder and content editor to Influence Matters. He has a solid background in content with a particular interest in tech & gadgets, economics, politics, cyber-activism, and international relations.

    At Influence Matters, he is in charge of all things content, leading the teams that strategise, plan, research and develop content that makes a difference for our clients.

  • People

    Edward YANG

    Junior Executive, Media Relations and Social Media

    Edward handles media relations, social media programs and industry trends research for the agency’s tech clients. He is also one of the bridges between influential press and our clients, ensuring top quality awareness in target ecosystems of influence.

    He is passionate about language, still working on the side project he started at university, a WeChat platform called Polyglot connecting people interested in languages in China.

  • People

    ZHOU Anran

    Junior Executive, Media Relations and Social Media

    Anran is the media analyst and research specialist at Influence Matters. As such, she is in charge of executing media relations strategies for our clients, ensuring the target media is aware of the importance of our clients’ communications.

    Prior to joining Influence Matters, Anran was an executive in media buy agency Zenith Optimedia in China and completed an internship at Hill+Knowlton Strategies.


We have done work for

Non Tech