We had a blast!
Tencent had one of the largest booths at ChinaJoy
ChinaJoy was an intense couple of days full of meetings with great people representing companies and startups from all over the world, all looking to develop their business in the jungle that is the China gaming market. We are glad to see several of them ready to take their China presence to the next level setting up a virtual, if not physical, presence in the country soon, and start building a local ecosystem of influence to reach local game developers. We will be happy to guide a few. Stay tuned for Influence Matters news!
The B2B area at ChinaJoy
We also finally got to meet IRL with game industry reporting veteran Dean Takahashi, who did us the honor to interview our client Wozlla about the development of HTML5 in game dev. This is what he wrote about the company a couple weeks ago when they announced a round of funding toping $2m.
Dean Takahashi of VentureBeat interviews our client Zi Bin Cheah from Wozlla
If we didn’t get to meet, get in touch at simon@inmatt.com to talk about how a simple, goal-oriented PR strategy can help you reach more developers with local content in China, and support your business growth with people that know the market.
In the meantime, here a a few pictures of the show, from the (much) more busy B2C area, where game devs showcase their latest blockbusters to the public. New regulations meant booth babes had to show a little less skin this year, but there was still plenty of color, sounds and performances to keep the hordes of teenagers interested!
VR had a big presence at ChinaJoy
Booth girls posing
Sony and Microsoft had big displays at ChinaJoy
No Gaming show in China is complete without Counter Strike
There was almost more dancing than playing at the show
Side conferences provided insight on all aspects of the gaming market
Sina was sad to see everybody leave at the end of the show
