Did you know that China is now the largest mobile games market in the world? Huge and small companies in China are fighting for a piece of the 366 million and growing gamer market. But for many that is not enough, China game developers are increasingly looking at ways to expand out of China. And they will need help.
Our AC Kefei looked at recent articles in Chinese specialized press to identify a couple really interesting articles on the topic and summarized them for non Chinese readers. Want to talk about how to reach more game developers in China, and introduce your mobile game user acquisition or marketing platform in China? Get in touch, that’s what we do.
How to promote a new mobile game? | GameLook (October 14, 2015)
The size of mobile game market in China has exceeded RMB 20 billion (USD 3.15 billion) in the first half of 2015, and the number of game users has reached to 366 million. How can you promote your new mobile game in such a high competitive market? In order to improve the exposure, try the following 8 steps: 1. Marketing material, 2. Print advertisement, 3. Video Advertisement, 4. Topic Hype, 5. Channel marketing, 6. Advertisement placement, 7. New media, 8. Derivative products.
Obviously, mobile games have been at the forefront of the preferred platform for game developers for many years. But it seems that the mobile game industry hasn’t achieved real success yet in China and the reasons are the following according to the author: 1. Capital and profit issues; 2. Copyright infringement; 3. Lack of promotion; 4. Hardware limitation; 5. Overcrowded market; 6. Lack of game culture; 7. The attitude of game developer.
Nowadays, the computer games industry still has obvious advantages, but the growth is gradually slowing down, while the mobile games industry is just taking off. From the first half of 2013 to the first half of 2014, the mobile game market in China has reached an incredible growth rate of 400%, from RMB 2.5 billion (USD 393 million) to RMB 12.5 billion (USD 1.97 billion). And more importantly, the current number of mobile game users (366 million) is roughly 3 times that of computer game users. According to the report, half of the mobile game users were added during the past two years and the mobile game market still has a long way to go until it become mature.
As an industry of rapid outbreaks, the mobile game industry is facing many changes. Game distribution, one of the unique features of the mobile game industry is experiencing a major reshuffle. According to 21st Century Business Herald, there are currently two conditions faced by the publishers: 1. Small companies are suffering and from the reshuffling; 2. It is difficult to create high-quality mobile game products, therefore medium-sized companies are facing heavy pressures. How to reshape the value of distribution and enhance the core competitiveness? Those issues should be the focus of all the mobile game distributors.
With the rapid rising of mobile internet, mobile games have become the mainstream of the game market. Although Gaea Mobile is not the first mobile game company to go public, its concept of creating a brand new gameplay has resulted in an unprecedented game experience for users. Under a strong globalization strategy, Gaea has helped more and more Chinese games and game developers to go overseas, and explore the global markets at the same time. The article is trying to express that innovations in gameplay tend to be the real way out for products and distribution companies by using the example of Gaea.
