Last week, I had the honor to be invited to be part of a panel of experts introducing various aspects of the business environment in China for startups to the Venture Leaders China, 2015 batch.

Venture Leaders China is a program organized by Venture Labs, selecting 10 high tech entrepreneurs from Switzerland with an interest in the Chinese market and bringing them on a tour of Beijing, Shanghai and Shenzhen to meet experts, potential partners and investors, and get a feel for the country.

I had very interesting conversations about PR and communications for startups in China with the Venture Leaders, discussing the environment and differences when building a brand, making sure you keep control of your message and marketing when working with a distributor, and building a virtual presence in China through media relations and social media platforms such as WeChat before opening an office in China.
The program is supported in China by Swissnex and the Swiss Embassy. Thanks Nick for sharing the picture!