The third edition of the Venture Leaders China program, organized by VentureLab and the Swiss government, was a great success, and we are proud that our Managing Director, Simon Vericel, was asked to take part in the program.
The event was a 10-day business development program specifically organized for 10 promising high-tech Swiss startups, with an interest toward the Chinese market. VentureLab took these selected startups on a trip to the most florid Chinese cities, Beijing, Shanghai, Shenzhen and Hong Kong, where their leaders had the opportunity to be introduced to the specificities of the Chinese market by a few selected industry experts, and connect with potential partners and customers.
Experts Workshop
Simon was among them, as the representative of the world of market entry communications! He gave a useful insight into how the startups can approach their entry into China from a communications standpoint, providing also pieces of advice coming directly from his rich experience as a PR specialist in the Asian giant.
Event kick-off
The event kick-off was held on Nov. 25th at the Capital Club in Beijing, and it was considered a great start of the program, with a crucial insight into the Chinese market, lots of information related to IP, venture capital and entrepreneurship in the Asian giant. During the following days, the program also offered an expert workshop and a Tuspark event, which received a high appreciation among the Swiss guests and proved useful in providing personalized professional feedback and a great opportunity to discuss about the peculiarities of the two different markets, Swiss and Chinese ones. The first stage of the event concluded with an evening reception at the Swiss embassy, hosted by the Swiss Ambassador Jean-Jacques de Dardel, which resulted in a successful networking event.
Embassy Reception
As we’ve already been discussing in one of the articles posted on our website, “The Golden Age of Chinese Startups,” China is growing an increasingly strong interest toward entrepreneurship, giving the chance to rise to, not only innovative Chinese startups, but to foreign valuable companies and projects as well.
If you are curious about the Venture Leaders China, take a look at the flyer of the event to learn more about it and, why not, to get ready and apply next year. Visit the Venture Leader China website to meet the venture leaders China of 2016.
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