October 12th, 2018 – Beijing, China – Influence Matters, a young, fast-growing and passionate entrepreneurial B2B tech public relations firms in China, is glad to welcome Ms. Daisy Huang as Account Director in Beijing. As part of the Agency’s drive to offer strategic, high-quality and efficient PR and marketing services to B2B tech startups and SMBs, Daisy’s appointment solidifies its position as the most exciting up-and-coming B2B tech agency in China.
Daisy brings over 10 years of experience at several highly-recognized global PR agencies including Ogilvy & Mather, Edelman, EMG and Weber Shandwick, and a strong focus on corporate and product communication strategy for B2B technology companies. She joins Influence Matters with an outstanding track-record leading technology innovators such as Samsung, Microsoft, AMD, Ashland, Axis, Belden and Cypress. At Influence Matters, Daisy will lead strategy for the agency’s semiconductor, IoT and IT clients.
“Daisy is cut from the same cloth as the rest of the team at Influence Matters, having the ability to project today’s innovations far into the future and turn possibilities into engaging stories,”said Simon Vericel, Managing Director of Influence Matters, “Her addition to the team brings a new dimension to our ability to make the fast growing tech companies and their innovations really stand out in China.”
Influence Matters recently added several new clients to its roster of leading innovators:
- The Agency rolled out a four-months creative marketing and PR campaign for Harting, a global leader in smart connectors for industrial applications, in a bid to raise product functionalities awareness. Influence Matters led the messaging and creative content idea, delivering stories in the form of comic strips and a WeChat minigame designed to engage a younger audience of product designers and purchase managers.
- Last month, Influence Matters won a competitive pitch to become the AOR for Soitec, a leading semiconductor material company from France, supporting the company’s push to position its technology as a crucial element to China’s semiconductor ecosystem development.
- The Agency also continues to build its blockchain expertise by adding Z-pop Dream and Excraft to its extensive list of recent blockchain industry clients. Influence Matters was also invited by Slush Shanghai 2018 to co-produce the blockchain startup competition that took place in September.
With 3 months to go in 2018, Influence Matters is already looking at a strong start to 2019 with many exciting projects in the works.
