Simon took this photo on the first day of Influence Matters. The table sign with his name was used to mark the desk for him, and on the computer screen was the WordPress created by Simon for Influence Matters’ website.

Lucie was our account manager who managed our clients: Xiaohongshu, Bee7 and DayDayUp. Before Influence Matters, she worked at a larger American PR agency. Kefei was Influence Matters’ first junior associate. Lucie and Kefei were both Influence Matters’ first employees and they have both left since. Prior to hiring 2 full-timers, Influence Matters only worked with freelancers to run campaigns.

2018 was a fantastic year for Influence Matters. The agency won multiple marquee clients, experienced rapid growth in team size (from 4 people to 12 people!), and signed a few big projects towards the end of 2018. To celebrate these successes, the team went on a 2-day ski trip in Chongli, close to Beijing.

The first company seminar was held in the countryside of Beijing. Prior to the seminar, Influence Matters just launched its Shanghai team on April 2019 and it was a great opportunity for both teams to work together to reflect on previous OKRs, and launched their OKR future goals. 

Due to COVID19, The team has to undergo 14 days quarantine. However, the strong team spirit kept them together and continued to help clients to communicate with their key stakeholders in China.