Beijing and Shanghai, China, 13/09/2021 – Influence Matters, a strategic PR & Marketing consultancy helping fast-growing international B2B tech companies succeed in China, announced today the addition of new clients and has appointed new team members at all levels to support its growth, all while relocating the Shanghai team into a new and improved office. The growth is fueled by the strong demand from B2B technology clients expanding their business in China, often fueled by funding rounds (6 so far this year from our clients) and market listings (1 IPO).
Influence Matters is adding the following clients to its portfolio:
- Applause provides a comprehensive approach to software testing that empowers the world’s greatest brands to deliver exceptional products at the speed and scale of life.
- Next Tech China by La French Tech, a market discovery event for leading French technology scaleups and unicorns exploring the Chinese market
- A global pharmaceutical supply chain technology company combining hardware and software innovation to change the face of medicine and vaccine supply chain.
Setting a new milestone in its growth, Influence Matters welcomes new consultants to its Shanghai office. Patrick Chen, who joins the agency as Senior Account Manager bringing added expertise in research and content strategy in the B2B technology field, while Summer Yang joins as Senior Consultant, leading her accounts with her robust experience in digital marketing strategy for unicorns. The team now counts 20 talents between Beijing and Shanghai focused on delivering success in China to some of the leading innovators around the world.
“Strong demand from clients for a holistic approach to supporting the fast growth of their business in China continues to validate our business objective centric approach to communication strategy in China,” said Simon Vericel, Managing Director at Influence Matters, “I’m especially proud of the growth of our team of technology and innovation enthusiasts, adding communication specialties allowing Influence Matters to provide increasingly integrated communication solutions to our clients”.
Influence Matters aims to shake the status quo of communication support for technology companies enjoying fast growth in China, needing a nimble and effective agency that can grow at the same pace as them with their business objectives at the forefront of strategies and activities. More than an agency, Influence Matters is a launch pad for aggressively growing technology companies in China.
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About Influence Matters
Influence Matters is a strategic PR and Marketing consultancy helping fast-growing international B2B tech companies succeed in China. We help our clients connect with their stakeholders in China by creating and executing performance-driven communication strategies supporting clearly defined business objectives in China.
Built on years of experience bridging China and the rest of the world for technology companies, we bring international best practices in influencer engagement to China, enhanced with the efficiency of a nimble, modular approach required by fast-growing businesses in a fast pace economy.
“Creating Influence for Innovators” has been the vision of Influence Matters from the day we set up in 2015, for we believe Influence with a purpose will bring innovators closer to their goal of making the world a more interesting place, and we need to help them build and tell their story.
For more information:
Madeleine
Marketing & BD Specialist
phone: +86 185 1117 4021
email: madeleine@inmatt.com
