Beijing, China, 28 October 2021 – Influence Matters, the strategic PR & Marketing consultancy helping fast-growing B2B tech companies succeed in China, has appointed David Zhou as Vice President, Head of Client Services in a newly created role that expands the agency’s strategic communication capabilities for its growing roster of leading B2B tech clients.
“I am thrilled to join the Influence Matters team in China and be part of the agency’s drive to help some of the most innovative companies in the world succeed in China,” said David. “I’m looking forward to working with our teams in Beijing and Shanghai to transform strategic insights into effective communications strategies.”
David joins with over two decades of multidisciplinary experience in business and PR advisory for technology companies. He was previously in charge of strategic development projects at NetEase Group, one of China’s leading internet companies, including the company’s expansion into India. Prior to that, David had a successful adviser career at leading public relations firms including Burson-Marsteller China where he was the technology practice leader and was one of the co-founders of the Text 100 (now Archetype) China office. During his agency years, David advised industry leaders including ARM, IBM, Lenovo, HP, TCL, Logitech, and FICO on their China communication strategies.
“David brings a new layer of depth in our cross-border technology and innovation expertise at a time where global businesses growing fast in China face increasingly complex market and ecosystem dynamics,” said Simon Vericel, Managing Director and Founder of Influence Matters. “His expertise in strategic cross-border business challenges, combined with his experience in growing passionate teams, will enable Influence Matters to continue its mission to make as many innovative B2B tech companies relevant and successful in China as possible.”
Influence Matters aims to shake the status quo of communication support for technology companies enjoying fast growth in China, needing a nimble and effective agency that can grow at the same pace as them with their business objectives at the forefront of strategies and activities. More than an agency, Influence Matters is a launchpad for aggressively growing technology companies in China.
About Influence Matters
Influence Matters is a strategic PR and Marketing consultancy helping fast-growing international B2B tech companies succeed in China. We help our clients connect with their stakeholders in China by creating and executing performance-driven communication strategies supporting clearly defined business objectives in China.
Built on years of experience bridging China and the rest of the world for technology companies, we bring international best practices in influencer engagement to China, enhanced with the efficiency of a nimble, modular approach required by fast-growing businesses in a fast-paced economy.
“Creating Influence for Innovators” has been the vision of Influence Matters from the day we set up in 2015, for we believe Influence with a purpose will bring innovators closer to their goal of making the world a more interesting place, and we need to help them build and tell their story.
For more information:
Madeleine
Marketing & BD Specialist
phone: +86 185 1117 4021
email: madeleine@inmatt.com
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Linkedin: Influence Matters
