Dear all,
We’re closing another strange, but a good year at Influence Matters. The news, and business, were once again dominated by pandemic-related ups and downs in China. Quite a few more downs than everyone would have expected or wanted. Despite these challenges, we succeeded in helping our clients navigate the tricky communication environment in China, fully taking advantage of our flexibility, and ability to mix online, digital and offline activities. I am very proud of the many successes we delivered to all of our clients, showing progress and resilience towards our goal: helping innovators to make the world a better place.
We end the year with a boost of confidence in China’s (renewed) growth opportunities. Covid restrictions were mostly lifted in the past 3 weeks, allowing the virus to finally spread in the country – most of us at Influence Matters caught it since, all relatively mildly – allowing people and businesses to see the light, and start planning for a rebound in 2023, and reconnecting to the world. International travel restrictions are expected to ease during the 1st quarter gradually. You should be able to visit China with no quarantine time soon.
In 2023, expect technology cross-border business to grow significantly between China, the West, and South-East Asia. Three years of lockdowns and truncated supply chains have left China’s economy in need to reconnect to the world, and government policies and messages are already signaling a welcoming hand to international businesses which could accelerate the Chinese economy’s recovery. More than just the West, China’s looking at SEA for business partnerships, with economies that are less aggressive geopolitically, willing to invest in China, but also offering growth opportunities for Chinese companies outside of their home markets, especially in the fields of eCommerce, logistics, supply chain, retail, automotive and consumer technology.
Influence Matters is gearing up to support our clients in taking full advantage of the rebound in China, and is building a strong presence in Asia through our network of partners to bring you the full Influence Matters care across the region.
Wishing you all Happy Holidays,
Simon Vericel
Managing Director & Founder of Influence Matters
Winbond | Winning the OFweek 2022 IoT Award
Many congratulations to our client – Winbond!
To help demonstrate Winbond’s innovative products and strength in the industry, Influence Matters advised and supported the company with its award application for the OFweek 2022 IoT Awards for the Innovative Technology Product Award category, and Winbond’s TrustME W77Q Secure Flash won the award!
Read more, here.
PROPHESEE | Winning the 2022 IoT Technology Innovation Award
Huge congratulations to our client – PROPHESEE!
PROPHESEE’s Metavision® EVK4 won the 2022 IoT Technology Innovation Award, organized by Elecfans, a leading electronic technology media in China. The Influence Matters team is happy to have assisted PROPHESEE throughout the process, including – the development and distribution to top-tier Chinese media in amplifying its achievement in front of industry leaders.
Read more, here.
Riskified | Discussing Payment Fraud Risks with TechNode
Influence Matters supported Riskified in sharing their industry insights through a media interview with top-tier tech media TechNode.
The article highlights the solutions, insights from Riskified and practical applications of machine learning in the e-commerce industry, and fraud risk prevision. Readers can clearly understand the working principle and advantages of such kind of fraud prevention solution Riskified provided through this article.
The article generated thousands of engagements and was re-distributed by top-tier media, including Tencent, Sina Finance, and Zaker. Read more, here.
Winbond | Generating Brand Awareness at Electronica South China 2022
Influence Matters assisted Winbond throughout its presence at Electronica South China 2022. As a result, their attendance not only grew its brand awareness in the semiconductor industry, but also, through Influence Matters’ relationship with the organizer, Winbond’s spokesperson was invited to speak at the keynote speech and received a one-on-one interview with the industry’s leading media, Elecfans.
Read more, here.
