China’s huge and diverse media landscape presents great opportunities for companies seeking to establish their presence in China’s complex market. By selecting the appropriate vertical semiconductor and electronic engineering media outlets, chips, and media are the perfect pairings for achieving success in China’s semiconductor industry. With their hyper-targeted audience, semiconductor companies can effectively communicate their technical information to their target audience and establish credibility within the industry.
China’s media landscape is a mesmerizing world of endless possibilities. With a massive media industry that covers all industries, Chinese media offers a wide range of choices for companies to communicate their message to their target audience.
According to different content focuses, Chinese media can be classified into four categories – vertical, tech, business, and public. They publish content with different focuses to serve the needs of their target groups.
Because of the different content focuses, the different types of media will look at and interpret company’s news, information, or stories in different ways. Companies in the semiconductor industry, which possess technical expertise and target a specific audience, often face the challenge of selecting the most appropriate channels for their messaging. Mass media outlets with high readership may not possess the requisite familiarity with the technology industry’s many sub-sectors. Additionally, the unique media ecosystem in China may be unfamiliar to overseas semiconductor companies, who must navigate the regulations and accurately communicate their messaging.
Therefore, how can companies in the semiconductor industry effectively leverage China’s vast and diverse media landscape to communicate their message? Let us introduce the perfect pairing of media and chips is key to success in China’s semiconductor industry.
The semiconductor industry requires a specialized audience with a deep understanding of technical information. This is where vertical semiconductor media comes into play. Vertical media are aimed at specific industries or verticals and provide information on how a company’s products or services can be used in those industries. They have a dedicated readership of industry professionals, making them an ideal platform for reaching the desired audience.
Thus, vertical semiconductor media outlets have a higher level of credibility within the industry, making them the ideal platform for companies looking to establish themselves as thought leaders. There are quite a lot of prestigious semiconductor media such as Semiinsights, EET-China, Elecfans, Ijiwei, etc. They often provide in-depth analysis of semiconductor technology, industrial applications, and industrial chain development, hosting events such as awards, speeches, and webinars. These media activities provide enterprises with a platform to directly engage with their target audience, semiconductor professionals, and stakeholders. Aside from the semiconductor industry, there are also media that focus end markets, and they are also useful for working with, as they target the users or industry practitioners of the end markets, such as Gassgoo (盖世汽车) and Diandong.com (电动邦) for automotive market; QbitAI (量子位), DI Frontline (数智前线), and Smart Things (智东西) for AI; IDC Circle (IDC圈) and Cloud Technology (云技术) for Cloud.
| Media | Introduction |
| Semiinsights | SemiInghts is a top tier we media in semiconductor with a large number of followers. It focuses on the latest news and technology developments of the global semiconductor industry. It provides timely, professional, original and in-depth reports. The total number of fans covering the industry is nearly 300,000. The daily pageviews is over 50,000, and the pageviews of the headlines articles is about 10,000. Usually, there will be one headline article and seven non-headline articles delivered daily. |
| EET-China | As one of the media brands of ASPENCORE, EET China Edition provides information services for Chinese design, R&D, testing engineers and technical management communities. It provides content including in-depth analysis, executive interviews, and technical detail discussions of the electronics industry. |
| Elecfans | Founded in 2009, Elecfans is a professional electronic industry portal that provides new developments and product information for the electronics industry. It shares information about IC design, technology applications, industry trend analysis for electronic engineers. It provides an interactive communication and learning platform for the electronics industry. Elecfans focuses on microcontrollers, embedded technology, consumer electronics, semiconductor technology, EDA technology, etc. |
| Ijiwei | ijiwei is an authoritative information platform for the whole industry chain of integrated circuits and electronics, with a professional content team, providing industry reports, high-level interview services, technical information, industry chain information, etc. |
Based on the perfect fit, choosing the right media outlets for the semiconductor industry requires thorough research and analysis. Companies must evaluate the target audience, the content typically published by the media outlet, and the outlet’s reputation within the industry. Understanding the tone and style of the outlet is crucial to ensure that the message is tailored appropriately.
Collaborating with a professional communication agency such as Influence Matters can provide a competitive edge, helping companies to navigate the complex media landscape and achieve their communication objectives. Influence Matters has extensive experience in the semiconductor industry and media relations, providing valuable insights into the market and helping clients achieve their communication objectives. We help clients establish long-term relationships with the media, ensuring a gradual and effective information dissemination process.
