August 2023 Newsletter by Influence Matters
Welcome New Team Member, PR 101 Blogs, Media Interviews – Tech PR and Marketing in China
August 31, 2023 | 3 min read
Welcome Sidi to the Shanghai Team as Senior Account Executive
Sidi Ye joins Influence Matters as Senior Account Executive, where she will lead clients from the eCommerce, IoT, and HRTech industries. Sidi previously worked for multiple B2B corporate and tech clients and has honed her PR experience through both social and media relations.
Blog | Navigating China’s Fintech and Cross-Border E-commerce Media Landscape
China’s fintech and cross-border e-commerce industries have witnessed remarkable growth and transformation and we explore the role of key media outlets.
PR 101 | Zhihu and WeChat Channels
Series 1: With its unique focus on knowledge sharing and intellectual discussions, Zhihu offers a refreshing space for professionals to connect, learn, and engage.
Series 2: How to create WeChat Channels and the dos and don’ts for B2B companies looking to stand out in China.
ADP | YiMagazine Media Interview to Highlight the Importance of Talent Management
IM is working closely with ADP, the world’s leading HCM company, on a long-term thought leadership program. We are focused on generating media attention for ADP’s efforts and recently pitched an interview article to YiMagazine, highlighting the importance of talent management in cross-market operations.
Riskified | CEO’s China Visit & Media Discussion
IM contributed to Riskified’s impressive growth in China. CEO Eido Gal discussed the importance of fraud prevention for Chinese cross-border eCommerce merchants with key media outlets, including the China Business Journal.
Uhnder | Exclusive Interview of Insights Sharing
Uhnder CEO Manju Hegde recently accepted an exclusive interview with the automotive media Inside Autonomous Vehicles. IM assisted in sharing his exclusive insights on the industry’s first 4D digital imaging radar in China.
Hong Kong and China interest in AI and regtech ‘palpable’ despite soft fintech funding: report.
In mainland China, the focus on AI in insurtech, creditech and wealthtech is evident. Hong Kong, with its global connectivity, needs to navigate the growing challenges of dealing two different AI regimes and mainland China data onshoring rules.
China to make steady progress in chip equipment self-sufficiency amid gradual market recovery, UBS survey finds
The chip equipment self-sufficiency rate is expected to increase in sectors such as etching and cleaning machines. According to survey, 11 percent of IC product purchasing managers said that they are ‘much more actively considering using domestic chips
Chinese tech giant Huawei reports tepid consumer revenue growth for the first half of 2023
Huawei on Friday reported 2.2% year-on-year growth in its consumer business revenue for the first half of the year. That was slower than the company’s overall revenue increase of 3.1% to 310.9 billion yuan during that time. The modest growth comes alongside China’s slower-than-expected economic rebound this year, and U.S. sanctions on the company that began in 2019.
Shenzhen-Hong Kong sci-tech zone to be cooperation bridgehead: HKSAR chief executive
The Shenzhen-Hong Kong sci-tech zone will serve as the bridgehead for intensive innovation and technology (I&T) cooperation between the two places, Chief Executive of the Hong Kong Special Administrative Region (HKSAR) John Lee said on Tuesday.
China continues to lead global e-commerce market with expected $2.2trn sales in 2023: GlobalData
China accounted for 33.9% share in the global e-commerce market in terms of payments value in 2022. China was followed by the US with $1.8trn while the UK stood at a distant third with $ 287.4bn in 2022. The global e-commerce landscape is unlikely to change in 2023 with China expected to retain its position at the top.
About Influence Matters
Influence Matters is a young, fast-growing & passionate entrepreneurial public relations and marketing services firm focused on helping startups, scale-ups, unicorns and mid-size B2B tech companies to create performance-driven influence in China. We serve our clients from our offices in Beijing and Shanghai.
We strive to bring a new, flexible and nimble stakeholder engagement offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging China and the rest of the world for technology companies with a particular focus B2B high-tech industries mainly centered around three areas: semiconductors & electronic engineering, ebusiness & ecommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance.
