September 2023 Newsletter by Influence Matters
FinTech Ebook Launch, PR 101, Festival Greetings – Tech PR and Marketing in China
October 9, 2023 | 5 min read
Message from Simon
Dear friends,
As we are about to head off for a week of holidays in China, combining the Mid-Autumn Festival (wikipedia) and the National Day, I am happy to let the team go for a breather after a busy summer that saw us support clients with a few high-profile announcements including funding rounds and product launches, and a number of successful thought leadership programs covering automotive tech, payroll services, ecommerce logistics and payment fraud.
On the topic of payments, and FinTech in general, I am very proud to launch our second eBook of the year, this one taking a deep look at the Chinese Fintech market landscape for companies entering or growing in China. Months of team effort and years of experience went into this eBook, including case studies and recommendations for building a brand and connecting with stakeholders.
Read on for links to the eBook and some of the recent successes we had with clients!
Simon Vericel
Managing Director & Founder of Influence Matters
Report | The FinTech Landscape in China
At Influence Matters, we have been fortunate to support the growth of the industry by bringing global technology leaders and their solutions to the most forward-looking market in the world for fintech-based services. In this report, we are proud to share our observations on the current state of FinTech, from the application, business, and regulation levels.
Keywords: FinTech development, FinTech regulations, Media Landscape, Success Stories, China Market
Blog | How to Become a B2B Tech PR Pro: Six Focus Areas to Make You An Expert
As cutting-edge B2B tech PR professionals, we need to back up our tech industry expertise with targeted PR strategies that effectively communicate the value and impact of these innovations.
Blog | Exploring the Growth of FinTech in China and How to Tap Opportunities
Achieving success in China’s thriving FinTech landscape goes beyond innovation alone. It necessitates effective communication and strategic PR for companies to grow in the Chinese market.
PR 101 | Bilibili for B2B Enterprises
Bilibili, affectionately known as “B站” among its users, has emerged as a dynamic hub for young, tech-savvy individuals seeking engaging content. In this blog post, we will explore the unique characteristics of Bilibili and discuss how B2B enterprises can leverage this platform to enhance their promotional efforts.
Riskified | CEO China Visit with Key Message Delivery
Riskified’s CEO, Eido Gal, visited China to meet with business clients in China. To support Riskified in demonstrating its leading position in fraud prevention, Influence Matters organized a one-on-one media interview and a media roundtable with leading media in China. The one-on-one media interview conducted between Eido and SUO Hanxue, Chef Writer of China Business Journal, generated this coverage in the newspaper. We also got the full “Dialogue with the Boss” page on both print and e-newspaper.
SkyCell | APAC Sales Director Insight Video Sharing
IM helped SkyCell distribute and share an interview video with CCP and SkyCell’s APAC sales director Daniel Kwa. In this video, He talked about how SkyCell’s innovation and digital technology empower the pharmaceutical industry.
mediaman | WeChat Promotion on Reviving Haier’s Interactive Realm
IM leveraged the timing of Qixi festival in China to help mediaman promote its AR work on WeChat in both Chinese and English to showcase its advanced services.
China’s Push to Cool EV Growth Is Upending Big Tech’s Ambitions
China’s big tech firms are feeling the pain of being late to the electric vehicle party. But as consumer demand takes a hit and Beijing’s strict rules around production licenses endure, aspiring market entrants are being pushed into partnerships with licensed manufacturers, or pivoting their business plans entirely.
Chinese tech hub Shenzhen to soon open specific sections of city highways for autonomous vehicle trials: report
Local authorities have already completed the assessment of certain sections of four city highways, with the total length reaching 89 kilometers. Shenzhen expects to issue this year its first official license plate for self-driving cars and initial permit for commercial robotaxi operations.
China leads high-tech research in 80% of critical fields: report
China leads advanced technological research in 80% of critical fields including hypersonics and underwater drones, a report from an Australian think tank shows, as the country pulls ahead of the U.S., Europe and Japan through state-led investment.
China’s AI ‘war of a hundred models’ heads for a shakeout
China’s craze over generative artificial intelligence has triggered a flurry of product announcements from startups and tech giants on an almost daily basis, but investors are warning a shakeout is imminent as cost and profit pressures grow.
China just stopped exporting two minerals the world’s chipmakers need
China’s exports of two rare minerals essential for manufacturing semiconductors fell to zero in August, a month after Beijing imposed curbs on sales overseas, citing national security.
About Influence Matters
Influence Matters is a young, fast-growing & passionate entrepreneurial public relations and marketing services firm focused on helping startups, scale-ups, unicorns and mid-size B2B tech companies to create performance-driven influence in China. We serve our clients from our offices in Beijing and Shanghai.
We strive to bring a new, flexible and nimble stakeholder engagement offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging China and the rest of the world for technology companies with a particular focus B2B high-tech industries mainly centered around three areas: semiconductors & electronic engineering, ebusiness & ecommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance.
