November 20th, 2023 – In the past eight years, Influence Matters developed a recognized expertise in supporting the success of cross-border B2B technology businesses with effective communication services in China. We worked with close to one hundred businesses, organizations and governments, getting them closer to reaching their objectives with our hyper-targeted awareness programs designed to connect them with decision makers and solution adopters.
Today, we bring our experience and methodology to South-East Asia, through a new base in Indonesia. In recent years, we have supported an increasing number of clients across Asia, especially in Japan, South Korea and Singapore, through strong partnerships with like-minded independent agencies. Some of our clients’ focus is now expanding to the fast-growing economies of the region, and they are asking us to take them there.
“Influence Matters’ mission has always been to bring innovators closer together, and innovations closer to markets and customers in Asia by delivering influence through storytelling that reaches business leaders and technology adopters”. said Simon Vericel, Managing Director and founder at Influence Matters. “Our PR and digital communication programs have helped numerous technology innovators find customers, investors and partners in China, we are proud to now bring our expertise to SEA and connect more innovators together”.
Our offices in China will continue to solve communication challenges for fast growing technology companies in the increasingly complex Greater China business environment for foreign companies, as well as serve as a North Asia hub for our clients. We are strengthening our partnerships in the region to ensure client receive the same care and efficiency we give them in China with the hyper-local approach our strong partners bring in their respective markets.
Emily Xu, Managing Partner
To support our expanded direction, Emily Xu takes on a new role as Managing Partner, with a focus on overseeing and developing the agency’s growing cross-border corporate communications business for international companies in China, and Chinese companies expanding in Asia. Emily, who has been with Influence Matters for over six years in operational and strategic counsel positions, is a consummate corporate communications strategist with a 20-year career behind her both in agency and in-house roles in China.
Our operation in Indonesia, headed by Simon and based between Jakarta and Bali, aims at bringing our savoir-faire to the 4th most populous country in the world and the fastest growing economy in Asia for cross-border businesses, with a particular focus on IT, fintech, smart industry and smart logistics. In addition to Western and North Asian companies we already serve in China, Influence Matters Indonesia will accompany Chinese B2B tech companies expanding to Indonesia, and SEA.
Indonesia also becomes our hub for SEA, tasked with strengthening existing partnerships and building new ones with like-minded agencies in each market in the region, for the benefit of our
clients seeking evermore effective and impactful PR programs with an agency that understands their business, technologies, products, and local market dynamics.
Influence Matters is a fast-growing and passionate entrepreneurial public relations and marketing services firm focused on helping B2B tech companies create performance-driven influence in Asia. We serve our clients from our offices in China and Indonesia, and our network of partners in Asia.
We strive to bring a new, flexible and nimble stakeholder engagement offer to Asia, tailored to and accessible for fast-growing businesses that need a strong partner that can focus on
shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging across the world for technology companies with a particular focus on B2B high-tech industries spanning semiconductors & electronic engineering, eBusiness & eCommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance. Learn more at Influence Matters.
Dakota Ren
Marketing Specialist
Email: dakota.ren@inmatt.com
