November 2023 Newsletter by Influence Matters
Indonesia Announcement, Startups Practice, CIIE Insights – Tech PR and Marketing in China
November 30, 2023 | 5 min read
Message from Simon
Dear friends,
November has been an incredibly fruitful month for our team and clients. We are delighted to have announced the expansion of our business to Indonesia with the establishment of Influence Matters Indonesia. Our new practice, Influence Matters Startups, which we also announced this month, will focus on getting entrepreneurs started with their startup’s reputation while they focus on shipping product.
This month, we had the privilege of participating in the China International Import Expo (CIIE) in Shanghai, one of the country’s largest events. Our team was on-site, offering steadfast support to our clients, organizing impactful media activities, and gaining valuable insights into the latest industry developments. We have shared these insights on our blog, along with numerous successful media coverages and the establishment of strong relationships with multiple media outlets.
For more details on these remarkable achievements and our recent client successes, we invite you to delve into this newsletter.
Simon Vericel
Managing Director & Founder of Influence Matters
Announcement | Influence Matters Opens Operations in Indonesia, Sets Up North Asia and SEA Hubs
We’re thrilled to announce Influence Matters’ expansion into Indonesia, expanding our support to companies looking to bring their innovations cross-borders to one of the fastest growing large economies in the world.
Indonesia will also serve as our hub for SEA, where we will strengthen existing partnerships and forge new ones with like-minded agencies in each market. Our goal is to provide even more effective and impactful PR programs tailored to your business, technologies, products, and local market dynamics in every Asian market you need to connect with your stakeholders.
Please read the full news here, and get in touch to discuss how we can support your success anywhere in Asia.
Announcement | Influence Matters Launches Influence Matters Startups
We have launched the Influence Matters Startups, a new practice dedicated to supporting early-stage tech companies. The initiative aims to help startups overcome barriers to cross-border innovation and focus on their mission of creating technologies for a better world.
Influence Matters Startups will provide a Startup PR Activation Program to help founders craft their stories and establish their public brand. Leveraging their offices in China and Indonesia, the program will facilitate visibility for startups in the Asian market.
Please read the full news here, and get in touch with us to discuss how we can support your success anywhere in Asia.
Exploring Themes and Key Observations from the CIIE Press Event
The IM team participated in this year’s CIIE to provide media support for our clients. We also conducted thorough observations in various exhibition areas and engaged in extensive communication with multiple media outlets and companies.
CrisomLogic | Enhance Media Exposure at CIIE 2023
Through strategic communication methods during the CIIE, the IM team generated 82 clippings from renowned outlets, including the International Business Daily, China Trade Daily, and Yangcheng Evening News. Our efforts expanded the company’s reach across various platforms such as WeChat, newspapers, websites, and apps. We also fostered strong connections between CrimsonLogic and Chinese media by inviting them to visit the booth and engage in fruitful discussions, further solidifying the company’s position as an industry leader in digital trade.
ADP | Media Coverage for ADP’s Engagement at CIIE
IM successfully facilitated the publication of an article in the esteemed China Business Journal, highlighting ADP’s participation in CIIE. The article featured a quote from the Finance Director of North Asia at ADP and was displayed on the media website’s homepage.
Riskified | Editorial Opportunity for Whitepaper
IM secured an editorial opportunity for Riskified with 21st Century Business Herald, a prominent financial media leader in China. This collaboration resulted in the publishing of an article on Riskified’s policy abuse whitepaper, promoting its expertise in the Chinese market.
Winbond | Empower Winbond Joint Forums for Collaboration
We provided comprehensive support to our client Winbond for hosting two joint technical forums in Shenzhen and Shanghai. With over 500 registrants, the events were highly successful and received positive feedback.
Shenzhen and Hong Kong to launch cross-border data verification platform
The platform aims to help organizations verify the credibility of cross-order data based on the blockchain. The Bank of China and the Bank of East Asia will be among the first batch of financial institutes to use the platform
China aims to shine in space-based solar power tech
Amid global efforts to replace fossil fuels with clean energy, Chinese scientists and engineers are working on a bright idea — soaking up abundant energy from the sun and then beaming it back to Earth.
China’s Xi visits financial hub Shanghai
China President Xi Jinping visited Shanghai, where he went to several venues and learned about the city’s efforts to strengthen its competitiveness as an international financial centre, Xinhua news agency reported on Wednesday.
China’s Nio teams up with Geely on auto battery swapping
Chinese automakers Nio and Zhejiang Geely Holding Group said on Wednesday they had signed a strategic partnership agreement on battery swapping that would see them work together on standards, technology and model development.
Nvidia CEO: U.S. chipmakers at least a decade away from China supply chain independence
U.S. chipmakers are at least a decade away from “supply chain independence” in China, Nvidia CEO Jensen Huang thinks. Huang described it as an “absolutely” necessary effort for U.S. national security. Nvidia has been the subject of increasingly stricter export controls, limiting its ability to send its most advanced chips to China.
About Influence Matters
Influence Matters is a young, fast-growing & passionate entrepreneurial public relations and marketing services firm focused on helping startups, scale-ups, unicorns and mid-size B2B tech companies to create performance-driven influence in China. We serve our clients from our offices in Beijing and Shanghai.
We strive to bring a new, flexible and nimble stakeholder engagement offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging China and the rest of the world for technology companies with a particular focus B2B high-tech industries mainly centered around three areas: semiconductors & electronic engineering, ebusiness & ecommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance.
