After experiencing a downturn in 2023, the semiconductor industry is expected to witness a moderate recovery in 2024, with particularly impressive performance in the Chinese semiconductor equipment market. While the industry still faces challenges and uncertainties such as geopolitical supply chain restructuring, energy efficiency and sustainability demands, and talent shortages, it is steadily progressing. According to SEMI and various research institutions, the global semiconductor industry’s total output value is projected to reach $1 trillion by 2023, with a compound annual growth rate of 10%.
SEMICON China has always been the flagship event for the semiconductor industry. As the largest, most prestigious, and highly influential exhibition worldwide, this year’s SEMICON China will be held from March 20th to 22nd at the Shanghai New International Expo Center.
This makes participating in industry tradeshows in China a critical avenue for companies to enter or expand their business in the Chinese market and connect with engineers and decision-makers. During these tradeshows, companies can directly engage with upstream and downstream manufacturers, large industry audiences, and potential customers, providing significant benefits to their sales teams. Besides business development, participating in tradeshows offers an excellent opportunity to enhance brand awareness and showcase a leading image of technological innovation.
However, preparations for tradeshows in China can be complex and there are several factors to consider to ensure maximum visibility and long-term results. These include designing an impressive booth, creating engaging exhibits, implementing online-to-offline activation strategies with pre-event social media activities and real-time campaigns, and maintaining coherent media communications.
1. Have you identified the specific products and technologies that align with the demands and trends in the Chinese semiconductor market?
2. Have you established effective communication channels with the event organizer and ensured seamless coordination for booth application, information submission, and any necessary paperwork?
3. Have you explored opportunities to collaborate with influential semiconductor vertical media outlets in China to enhance your brand exposure and generate industry buzz before, during, and after the event?
4. Are you leveraging the expertise of a local PR agency to develop a comprehensive media communication plan for the event, including press releases, media interviews, and media briefings?
5. Have you considered organizing a technical seminar or workshop during the event to showcase your expertise and establish thought leadership in the Chinese semiconductor industry?
6. Have you allocated resources to design and produce high-quality marketing collateral specifically tailored for the Chinese market, such as brochures, product catalogs, and multimedia presentations?
7. Are you thoroughly familiar with Chinese business etiquette and cultural norms to ensure smooth interactions with potential customers, partners, and industry professionals during the event?
8. Have you developed a strategy to engage with key stakeholders, including government officials, industry associations, and influential decision-makers in the Chinese semiconductor ecosystem?
9. Are you prepared to actively participate in networking events and social activities associated with the tradeshow to build meaningful connections and relationships with industry peers?
10. Have you established a post-event follow-up plan to nurture leads and continue the conversation with potential customers, including personalized emails, targeted marketing campaigns, and relationship-building initiatives?
Influence Matters understands the intricacies of the Chinese semiconductor market, media landscape, and event management. We can provide you with expert guidance and support in navigating these areas to ensure a successful and impactful presence at industry tradeshows in China.
