March 2024 Newsletter by Influence Matters
Influence Matters March Roundup: New Client Win, Two Sessions Insights, Business Focus, and Media Triumph
April 1, 2024 | 4 min read
Message from Simon
Dear friends,
I am delighted to let you know that, earlier this month, Emily Xu has taken on the role of Managing Partner for Influence Matters China. With her extensive experience of over 15 years in bridging China and the rest of the world through integrated communication strategies, Emily will work closely with our client service teams to enhance the value and outcomes of our PR programs in China.
This transition allows us to enhance our focus to the South East Asia market from our recently opened office in Indonesia, while Emily spearheads our efforts to strengthen our presence and deliver exceptional results in China. We now have active projects in China, Singapore, Australia and Japan.
Furthermore, we have some insightful updates to share about the two-session event in China this month. Our team has published an informative blog and has successfully helped our clients achieve remarkable media performance, capturing attention and generating interest during this crucial period.
Additionally, we are excited to announce a new client: BLEND.
Wishing you all the best,Simon Vericel
Managing Director & Founder of Influence Matters
Two Sessions 2024 | Reflections on the Communication of Foreign Enterprises in China
From March 5th to March 11th, the Two Sessions were held in Beijing as scheduled. Influence Matters has been closely following the government work report, policy decisions, and relevant media coverage, aiming to provide policy interpretation and communication strategies for global investors and decision-makers of enterprises already operating in China who are concerned about the development of the Chinese market.
Blog | Decoding SEMICON China 2024: Media Insights and Success Highlights
IM team presents key takeaways from the media coverage for SEMICON China 2024, providing actionable insights to inspire and guide industry professionals.
BLEND｜Marketing Program Kick-off to Support Business
We are excited to announce the kick-off of our marketing program supporting BLEND’s business in China through a hyper-targeted marketing approach, with the combination of WeChat, Zhihu, and media channels.
ADP | Driving Media Success at the Two Sessions
Influence Matters played a significant role in helping ADP achieve successful media results through their interview and support of the ADP-sponsored FIE (Foreign Invested Enterprise) report. This exclusive interview article was published in the International Financial News across five different channels, including the newspaper, E-newspaper, website, APP, and WeChat account. Additionally, ADP secured an extra earned FIE-related op-ed result from the International Business Daily during the two sessions in China.
ADP | Hybrid Working Models Discussion with Yicai
We helped ADP and Yicai collaborate on an article examining the impact of hybrid working models on employees and organizations. With an impressive readership of over 5.24 million from Yicai, ADP provides thought leadership on the hybrid working trend.
PROPHESEE｜Successful showing at MWC Barcelona
Once again proud to have supported Prophesee at MWC Barcelona this year. Our media program in China generated almost 300,000 views of the company’s news there.
China’s Tech Sector May Rival Property as Growth Driver, BE Says
China’s high-tech sector is driving an increasing amount of demand for goods and services in the world’s second-biggest economy, and its contribution could rival real estate by 2026, according to Bloomberg Economics.
China’s patent figures reveal it’s closing the gap on US quantum dominance
Patents for quantum computing technology have surpassed those for quantum communication, challenging US supremacy in the field. But ‘international cooperation needs to be deepened, expanded’, Chinese report on global quantum patents says.
China chip expo shows investment buildup amid plans for huge new fund
China is expanding semiconductor supply chain investments to sustain double-digit growth in homegrown chip production capacity, focusing on mature technology while eyeing a massive new national fund to support further advances.
Apple reportedly seeking partnership with Baidu on using its AI solution
Apple has reportedly sought a partnership with Chinese search engine Baidu to provide generative AI solution in its devices sold in China. The US tech company is introducing AI to augment its operating system and other software.
China technology giant Xiaomi starts electric car sales
Chinese technology giant Xiaomi says it will start deliveries of its first electric vehicle (EV) this month – its first ever foray into the competitive automotive industry.
About Influence Matters
Influence Matters is a young, fast-growing & passionate entrepreneurial public relations and marketing services firm focused on helping startups, scale-ups, unicorns and mid-size B2B tech companies to create performance-driven influence in China. We serve our clients from our offices in Beijing and Shanghai.
We strive to bring a new, flexible and nimble stakeholder engagement offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging China and the rest of the world for technology companies with a particular focus B2B high-tech industries mainly centered around three areas: semiconductors & electronic engineering, ebusiness & ecommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance.
