May 2024 Newsletter by Influence Matters
Influence Matters May Roundup: New AD to Join the Team, Auto Show Takeaways, Event at the Embassy of Switzerland
June 3, 2024 | 4 min read
Message from Simon
Dear friends,
Happy May! As we near the halfway point of 2024, our team remains deeply committed to our work. This month saw the conclusion of the Beijing Auto Show, and we were able to share valuable insights from the event, including key takeaways for international B2B players.
We also have some great news to share – we welcomed our new Account Director, Sally Yu, who has joined our Beijing team and will be overseeing some of the agency’s largest semiconductor and software clients.
Additionally, our team has delivered excellent results this month for clients SkyCell, Uhnder, and SpacemiT in Beijing and Shanghai, helping them host impactful events and achieve media success.
We’re also gearing up for the next 2 months, busy with events, where you might see us at MWC Shanghai, Auto Vision Tech Suzhou, Electronica Shanghai or ChinaJoy supporting clients there! Respond to this newsletter if you need support at these events, or for any other announcements in APAC!
We hope you enjoy this newsletter update.
Wishing you all the best,Simon Vericel
Managing Director & Founder of Influence Matters
Welcome PR Expert Sally Yu as the New Account Director at Beijing
Sally brings 8+ years of experience delivering award-winning communication strategies for leading tech brands like Dell, GSMA, and more. Her brand storytelling and digital PR expertise will be invaluable as we continue shaking up the status quo for fast-growing tech companies in China.
Blog | Key Takeaways from the Beijing Auto Show 2024 for B2B Players
This unique composition of the show provides foreign B2B suppliers with a significant opportunity to connect with Chinese original equipment manufacturers (OEMs) and gain insights into the Chinese market and emerging trends.
Congratulations on Miro’s Promotion
Miro will continue supporting Influence Matters’ semiconductor and smart industry clients in his new role. He brings exceptional skills in media relations and social media program development, crafting compelling narratives that elevate the profile of client companies.
SkyCell | Strengthen the Local Relationships at the Embassy of Switzerland
We facilitated the “Around the World with SkyCell” event at the Embassy of Switzerland in Beijing. It provided an insightful platform for SkyCell to showcase its revolutionary container to local shareholders.
Uhnder | Amplify a Partnership in the Chinese Market
Our team supported in communicating about Uhnder’s partnership program with HASCO Group in Shanghai. This engagement allowed Uhnder to demonstrate its industry leadership and commitment to the Chinese market.
SpacemiT | New Product Launch through Top-tire Media
We managed a strategic media campaign to announce SpacemiT’s new RISC-V product. This campaign highlighted the company’s expertise, ecosystem contributions, and research strengths, elevating its brand visibility and positioning it as a leading innovator.
China’s SMIC ranks as world’s third-largest chip foundry by sales in first quarter on back of strong domestic demand
SMIC accounted for 6 per cent of global chip foundry sales in the first quarter, behind TSMC’s 62 per cent share and Samsung’s 13 per cent share
The Shanghai-based firm’s latest ranking reflects how its strategic pivot to serve mainland clients has helped reduce the impact of US tech sanctions
Macron: French AI boom could help EU close tech innovation gap with U.S. and China.
Europe is pursuing AI innovation, tech regulation and competition with China differently than the United States, French President Emmanuel Macron says. “It’s insane to have a world where the big giants just come from China and the U.S,” Macron told CNBC’s Andrew Ross Sorkin in an exclusive interview. Technology leaders descended on Paris this week for the VivaTech innovation conference.
China’s Digital Silk Road exports internet technology, controls
A Chinese initiative known as the “Digital Silk Road” is helping Southeast Asian nations modernize their digital landscapes. But rights groups say Beijing is also exporting its model of authoritarian governance of the internet through censorship, surveillance and controls.
Digital boom elevates China to No. 2 spot in terms of computing power
China’s digital economy has experienced significant growth in recent years, driving the nation’s pursuit of high-quality development, with a new report revealing that its advancements in digital technology have propelled it to become the world’s second-largest computing power.
Musk opposes US tariffs on Chinese electric cars
Tesla boss Elon Musk says he opposes US tariffs on Chinese electric vehicles (EVs), just days after President Joe Biden quadrupled levies on EVs imported from China.
About Influence Matters
Influence Matters is a young, fast-growing & passionate entrepreneurial public relations and marketing services firm focused on helping startups, scale-ups, unicorns and mid-size B2B tech companies to create performance-driven influence in China. We serve our clients from our offices in Beijing and Shanghai.
We strive to bring a new, flexible and nimble stakeholder engagement offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging China and the rest of the world for technology companies with a particular focus B2B high-tech industries mainly centered around three areas: semiconductors & electronic engineering, ebusiness & ecommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance.
