July 2024 Newsletter by Influence Matters
Influence Matters July Roundup: Bridge the China Divide, Livestream Visibility, Our Summer Camp, Empowering Clients
July 31, 2024 | 4 min read
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Message from Simon
Dear friends,
It’s been a remarkable month for the team at Influence Matters. As our client teams attended major events in China, including MWC, electronica China, and Vision China, we not only helped our clients achieve great results but also shared key insights on event management and media strategies to provide practical ideas for international companies looking to succeed in the Chinese market.
Internally, we have a promotion to celebrate – a well-deserved recognition of the hard work and dedication of one of our valued team members. Additionally, we are preparing for our upcoming summer camp, where we will have the opportunity to share work insights and best practices to better support our clients, while also enjoying some much-needed summer relaxation.
As the world’s attention turns to the Paris Olympics, the spotlight is also shining on the innovative technologies that are powering this global event. As a trusted agency in the APAC region, I recently authored a blog post that discusses the “China Divide” and how companies can turn this challenge into a competitive advantage.
Wishing you all the best,Simon Vericel
Managing Director & Founder of Influence Matters
Insights from China’s Top Tech Events
The Influence Matters team has attended various industry events in China, including MWC, Electronica China, and China Joy. We’ve provided first-hand insights in our blogs on the latest media landscape, industry trends, and event management best practices.
???? Tech boom at MWC Shanghai blog
Bridging the Divide: The Imperative of Partnering with Trusted Agencies in China
Our founder and managing director, Simon, draws on his extensive experience to share proven strategies for bridging the divide between global headquarters and local China operations.
Celebrating Cheryl’s Promotion to Associate Account Manager
Cheryl has been an invaluable asset to the team, working with clients such as Prophesee, Uhnder, and the SOI Industry Consortium (SEMI). We are confident that she will continue to excel in her new role and further drive impactful results for our clients.
CrimsonLogic | Secure CEO Interview with Top Business Media
We facilitated an interview between CrimsonLogic’s CEO and a top Chinese business publication. This led to coverage across the client’s target media outlets, including 21 Finance and SFC Talk, and their digital and social channels.
Winbond | Drives Successful electronica Shanghai Participation
We supported Winbond at electronica Shanghai, driving increased industry engagement such as 2.5K+ booth visitors, 1,265 new WeChat followers, 100k livestream views, strengthening its position as a leading industry player.
Prophesee | Boosts Visibility at Vision China 2024
We facilitated Prophesee’s impactful presence at Vision China. This included driving high attendee engagement at the booth, securing two prominent industry feature articles, and placing an original byline further to spotlight the company’s innovations and event highlights.
Exclusive: Nvidia preparing version of new flagship AI chip for Chinese market.
Nvidia (NVDA.O), opens new tab is working on a version of its new flagship AI chips for the China market that would be compatible with current U.S. export controls, four sources familiar with the matter said.
China Is Closing the A.I. Gap With the United States
In recent weeks, Chinese tech companies have unveiled technologies that rival American systems — and they are already in the hands of consumers and software developers.
Read more on The New York TimesRead more on SCMP
Intel venture arm’s China tech stakes raise alarm in Washington
Intel’s venture capital arm has emerged as one of the most active foreign investors in Chinese artificial intelligence and semiconductor start-ups, at a time the $147bn chipmaker receives billions of dollars from Washington to fund a technological arms race with Beijing.
China’s Xiaohongshu is carving out a niche in crowded e-commerce market
Chinese social media platform Xiaohongshu, the Instagram-style app where young consumers to share lifestyle tips, is seeking to become a new force in the country’s crowded e-commerce market by grabbing attention and revenue from established players such as Alibaba Group Holding and ByteDance’s short-video app Douyin.
CATL state subsidies jump by 35% amid EU squeeze on China EVs
China’s leading battery manufacturer CATL received 35% more in state subsidies during the first half of the year even as the Chinese electric vehicle industry’s export drive faces severe scrutiny over such financial assistance from the government.
About Influence Matters
Influence Matters is a young, fast-growing & passionate entrepreneurial public relations and marketing services firm focused on helping startups, scale-ups, unicorns and mid-size B2B tech companies to create performance-driven influence in China. We serve our clients from our offices in Beijing and Shanghai.
We strive to bring a new, flexible and nimble stakeholder engagement offer to China, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging China and the rest of the world for technology companies with a particular focus B2B high-tech industries mainly centered around three areas: semiconductors & electronic engineering, ebusiness & ecommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance.
