Yesterday was a milestone for our client Origins Technology. The Beijing based startup launched the Laser Egg, a smart, mobile, highly accurate and low cost air quality monitor. The small device is the company’s second product, the first is highly efficient air purifier, and real step forward for people who want to take control of the air they breathe, a more than common need in China and beyond these days.

Influence Matters is incredibly proud to have been selected by Origins’ great team to help launch the product. We put together a content and media strategy for the launch which took place with a press event at the Swiss Embassy in Beijing. We developed all media content and managed to attract almost 30 local, expat and international press including SCMP, AP, People.com, Tencent, Sohu, China Daily, Leiphone and TimeOut Beijing among many other. Look out for coverage all over the place!

Here is what Tech in Asia and Global Times (环球网), first two out of the gate with an article about the Laser Egg, had to say. Stay tuned for results of the campaign soon.