Every week, Influence Matters selects five articles we found interesting about China tech, startups or PR. Visit our blog regularly for a short snapshot of what is going on in China. This week, Insight into the Chinese social media market, word wars between Chinese tech giants and more Shenzhen insight around the Maker Faire that took place last weekend.

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The State of Chinese Social Media in 2015: What You Need to Know | AdAge 

Kantar Media CICfounder and CEO Sam Flemming takes a look at the state of social media in China and identifies that WeChat dominates, but mass communications and viral for companies still happens on Weibo, a platform not to forget for brands. Many more confidential interest based communities exist and stay very powerful for connecting with communities.

An Insider’s Guide to Shenzhen Manufacturing | Make Magazine

With Maker Faire Shenzhen taking place last week, Make Magazine dives into the manufacturing world in the mecca for tech hardware. Shenzhen is the tech manufacturing center of the world, there is a good chance all the tech we own contains at least one chip (though probably thousands) made in Shenzhen.

Advice For China Retailers: Keep Calm and Go Online | Wall Street journal

The WSJ published a short look into the power of e-commerce in China, showing that brands that overlook online commerce channels are being left behind by consumers. Unilever reported a 20% decline of its business in China that analysts attribute to their lack of focus online.

How Wechat Users Search For Public Accounts | China Internet Watch

An interesting look into where internet users in China look for WeChat accounts to follow, relatively evenly distributed between friends’ references, Weibo, keyword searches, groups and friends sharing circles and QR code scanning.

Xiaomi vs. LeTV: the war of words gets uglier | Tech In Asia

Big China tech used to be united in PR war against Apple. Now that they are gaining in size and notoriety in China, they are turning on each other with questionable attacks in front of the public eye. Charlie Custer looks at the recent escalation of attacks between two of the fastest growing tech startups in China.