We’re proud to have just launched the Swiss Business Hub official WeChat platform in China!

In order to implement the visibility of the investment promotion office of the Swiss Embassy in China and their initiatives, the Swiss Business Hub retained Influence Matters to plan and execute its WeChat strategy, from building to maintaining the organisation’s official WeChat account.

After a tremendous amount of time spent creating the visual identity of the WeChat account, building its menu and all the content for the menu, the account was proudly launched on November 29. Influence Matters will continue handling the account for the foreseeable future, maintaining a content calendar, developing content and managing the community. Follow the account (id: SwissBusinessHub_BJ, or scan the QR code in the image below) to receive news related to investment opportunities in Switzerland for Chinese companies, the country’s business environment and attractiveness for all industries.