Posts by Simon Vericel

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  18 Apr

  Building a Systematic Approach to Press Relations for Startups

  Here are a few steps to set up a systematic approach to press relations, once you have crafted your narrative and finished your press kit.

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  11 Apr

  Unlocking the Power of Press for Your Startup: A Strategic Guide

  How do you ensure that your startup’s voice resonates beyond your immediate circle? The answer lies in leveraging the most powerful channel available: the press.

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  21 Jun

  Strengthening Communication Fundamentals in a More Complex China Business Environment

  We don’t believe that the fundamentals of communicating in China have changed. They have been strengthened, if anything, for any non-Chinese company operating in China.

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