Semiconductor and Electronic Engineering

To help B2B companies navigate the opportunities in 2025, we’ve prepared this comprehensive guide to the top events in China.

This article is a translation by Influence Matters of the top ten automotive trends published in January 2025 by China Automotive News.

To effectively navigate the complex stakeholder landscape of China's EV market, Influence Matters has perfected a “Golden Circle” approach.

A key trend that emerged from our on-the-ground observations was the strong focus on showcasing products and solutions within the context of their end-user applications, rather than just the underlying technologies.

Insights on event management, media relations, and communication strategy.

This unique composition of the show provides foreign B2B suppliers with a significant opportunity to connect with Chinese original equipment manufacturers (OEMs) and gain insights into the Chinese market and emerging trends.

Under the complex trends in global chip development, it embodies the exploration of new cooperation models between Chinese and foreign manufacturers.

In this blog post, we present key takeaways from the media coverage in China, providing actionable insights to inspire and guide industry professionals.

Participating in industry tradeshows in China a critical avenue for companies to enter or expand their business in the Chinese market and connect with engineers and decision-makers.

After a few years of travel restrictions and complicated geopolitics surrounding technology, shows were back in 2023 and set to be big in 2024.

Influence Matters’ Associate Director of Client Operations, attended Electronica China 2023 and shared some of her thoughts about the event and how tech companies can maximize their presence there.

By selecting the appropriate vertical semiconductor and electronic engineering media outlets, chips, and media are the perfect pairings for achieving success in China's semiconductor industry.

China has become a testing ground for new technologies, adopting them quickly on a large scale. It excels in application and offers opportunities for startups working on core technologies. Collaboration with Chinese innovators is encouraged, and efficient communication strategies are crucial for success in China.

We don’t believe that the fundamentals of communicating in China have changed. They have been strengthened, if anything, for any non-Chinese company operating in China.

This year’s Shanghai Auto Show can be described as one of the most eye-catching exhibitions in the world this year. The ten-day event attracted more than 900,000 domestic and international visitors.