Generating Leads through Webinars

Winbond, a supplier of storage semiconductors for niche markets, has been mainly focused on IoT and wearable devices. However, the company was ambitious in entering the automotive field in Mainland China. Although the market is growing, the total market size of the niche is significantly lower compared to the mainstream market. Moreover, the niche market is highly competitive, based on mature technology, and Mainland Chinese domestic companies are rapidly catching up.

To reach a wider audience in Mainland China, Winbond sought a platform to engage with target developers, deliver their technology and application capabilities, and demonstrate its thought leadership in the semiconductor industry.

The vast number of media platforms in China, particularly those specializing in the semiconductor industry, presents a significant challenge in selecting the ideal platform to reach developers. The selection of the right one requests a deep understanding of Chinese media, and extensive experience in working with media platforms.

Winbond had been cooperating with Influence Matters for many years already, and the team understood Winbond’s needs, technology and their target audience. Influence Matters also had extensive experience in supporting clients with webinars, having successfully executed numerous campaigns for companies across various industries. This experience had honed our expertise in identifying the most effective platform for clients to achieve their desired results.

Therefore, Influence Matters suggested conducting a technical webinar to engage with the audience directly, enhance the industry thought leadership, and increase the brand reputation. Based on our deep insights into Chinese media, especially the semiconductor industry, we selected Elecfans as the perfect match platform to reach Winbond’s target developers for the technical webinar.

The online seminar that we developed was tailored to Winbond’s information security promotional needs and shared their TrustME® information security defense solution through technical discussions. Throughout the process, we also promoted the seminar through various channels, such as Elecfans’ website banner, WeChat sharing, and EDM distribution, and made comprehensive preparations for the client from the early planning stages to the later stages of press release distribution.

Over 400 people registered the webinar and more than 200 people attended the webinar, identified as the correct target audience through the registration analysis. The audience generated more than 180 high-quality questions during the webinar, which were professional, stayed on topic, and received positive feedbacks from clients. Winbond received qualified business leads, which were the right targets for the company!