Putting French innovation on the 地图 (map)!
tl;dr
- La French Tech attended GMIC Beijing, wanted to promote French attractiveness in tech
- Influence Matters developed a strategy for content for press and social media, and connected with plenty of media
- Result: Close to 100 articles in top tier tech and business press in China, lots of social media shares
France was not recognized for the strength of its tech startups and entrepreneurship despite being known for great engineering schools.
To start changing perceptions in China, La French Tech, the government sponsored French technology and entrepreneurship promotion initiative, asked us to maximize the publicity around its augmented reality and virtual reality program at GMIC Beijing 2016, China’s largest mobile internet conference.
Influence Matters worked closely with the French government, the French Embassy in China, La French Tech, GMIC and our partner DayDayUp to develop a local content, media relations and social media strategy aimed at telling a compelling story leveraging successful French entrepreneurs in the fields of AR and VR which would connect with Chinese tech innovators, entrepreneurs and investors.
The team developed a Chinese press kit introducing La French Tech, France innovative attractiveness, participating startups and innovators as well as several bylined articles, releases and engaging social media articles for the official channels.
Our media relations program involved inviting Chinese leading tech press to attend panel discussions at GMIC hosted by La French Tech and a “Black Tech Night” in central Beijing, two interview roundtables and a press conference with the French AR and VR experts.
Close to 100 articles in leading Chinese tech and business press delivered a clear message: France is one of the most attractive countries in the world for tech entrepreneurs and investors with its vibrant startup ecosystem, talent, and government support.
In the Press.
On social media.
What results look like
