Rapidly growing Checkout.com’s reputation as a cross-border payments leader

Checkout.com, a global leader in cross-border payment solutions for ecommerce merchants, was relatively new to China and was mostly known for a record breaking funding round of $1Bn at $40Bn valuation. The company was working with select major retailers in China, but the industry had not heard of these deal.

With aggressive plans to grow in China, fast becoming one of the largest cross-border ecommerce markets in the world, Checkout.com needed every merchant in China to know about its solutions for merchants looking to offer seamless payment experiences to their customers around the world.

Influence Matters proposed to focus on building awareness around key case studies with Chinese merchants the company was already working with, as well as international brands recognized in China to show strength and experience. The team at Influence Matters would develop the case studies with Chinese merchants in mind, focusing on messaging around the solutions to Chinese merchant’s pain points, namely international compliance and user experience.

As a secondary strategy, Influence Matters would develop a series of byline articles based on Checkout.com’s many ecommerce and payments industry reports to demonstrate the expertise and technological leadership of the solutions and service team.

The content developed by Influence Matters would be pitched to select top tier press targeting CFOs, CROs and ecommerce directors in China including eBrun, CIFnews, Baijingapp, 36Kr and all to top business press in China.

Checkout.com went from known only for a funding round to the perceived leader in cross border payments in less than a year, with 21 front page coverage and over 150 articles in all target press.