Placing Riskified at the top of China eCommerce Anti-Fraud Industry.

Riskified, a fast-growing & innovative Israeli enterprise in AI fraud prevention technology powering the eCommerce revolution had little to no brand awareness built in China, even-though China is the largest eCommerce market in the world. Following a funding round of $167 million in October 2019, Riskified set to open operations in China and needed to engage an agency that would rapidly build brand recognition and deliver strong communication raising the awareness around the importance of anti-fraud technology in today’s cross border eCommerce.

To generate effective and efficient communication for Riskified in China, Influence Matters team carefully studied Riskified’s challenges & opportunities, and proposed a communication plan that would show the importance of having robust fraud detection and protection systems to a targeted ecosystem of decision makers (CTOs. CFOs. eCcommece directors, etc.) in Chinese brands selling overseas.

Influence Matters started building an owned marketing presence with a WeChat account and a Chinese website and launched Riskified’s presence in China with hyper-targeted media interactions with key editors in the finance, business, internet and ecommerce space. All while COVID19 was preventing executives and spokespeople to visit China, so the program was run fully virtually, ensuring a higher visibility than their competitors.

Within a short timespan of 6 months, Influence Matters team has successfully engaged 100+ media for Riskified in China, generating results of over 75 coverages on top-tier media. Riskified’s Wechat official account has also gained 3,000+ views, and close to 200 new followers, organically in 4 months.