Raising the Bar for CGI in China
tl;dr:
- Mackevision needed to establish its leading industry position for CGI in China and demonstrate its superior technical capabilities.
- Influence Matters built a highly effective ongoing media relations, case study, and WeChat awareness program to raise Mackevision’s visibility towards decision makers in the auto industry.
- Result: Over 200 press release clippings, more than 10 media original coverage and a fast-growing social media presence portrayed Mackevision as the CGI partner to rely on.
Mackevision, a global market leader in Computer Generated Imagery (CGI) had a short history in China. It needed to increase its popularity and exposure in China’s auto industry. However, along with the acceleration of China’s digitalization and increase in business opportunities, the competition with local CGI providers was getting more intense. Mackevision needed to establish its leading industry position in China and demonstrate its superior technical capabilities to attract more leads.
Influence Matters built a highly effective and successful ongoing media relations, case studies development, and WeChat program designed to position Mackevision as an experienced global industry leader with strong understanding of the local market needs.
We helped Mackevision build long-lasting relationships with top tier marketing, CGI, technology and automotive media to raise their understanding of how CGI works, and Mackevision’s advantage for more informed coverage.
The messaging and stories were designed to clearly demonstrate Mackevision’s commitment towards the Chinese market, supporting both the Chinese and International sales of Chinese and International automakers.
To support recruitment and clients nurturing, Influence Matters built Mackevision’s official WeChat platform to distill company information, project case studies, talent stories, insights and media coverage. The content aimed to showcase its USPs to the industry, emphasized the key messages to stakeholders, and shared employees’ stories to engage talents.
The team also leveraged Mackevision’s awareness through participation in industry awards, such as Effie Awards to certify the leading position.
Influence Matters successfully assisted Mackevision in becoming the leading choice for Chinese automakers looking to unlock their marketing with CGI by raising its brand awareness in the automotive and CGI industry in China. Ou program generated over 200 press clipping and 10 front-page features in leading industry press, reaching decision-makers in channels they trust.
In the Press.
On social media.
What results look like
