Simon is a geek, an entrepreneur, passionate about the mechanisms of influence, and can’t stay away from news portals.

He leads Influence Matters with the vision that only great work will drive the agency’s growth, so he puts our clients’ results before anything else at work. His wife and 3 children are the bosses at home.

Simon specializes in creating impactful ways to activate ecosystems of influence to generate awareness in highly targeted circles, with a particular focus on B2B tech, market entry, corporate, brand and product communications.

He’s been in China continuously since 2002, spending all of his career at two international agencies running high profile cross-border influencer engagement strategies for global and Chinese large organizations, before figuring out these agencies’ structure did not suit the need for flexibility and efficiency required by today’s fast growing tech companies. So he set up Influence Matters in 2015 to fix that.

Reach him at simon@inmatt.com

Emily is in charge of operations, talent recruitment and internal training programs at Influence Matters. She also leads all the in-house marketing activities including the organization of China Tech PR Network events, an off-line professional network series event started by Influence Matters, as well as other marketing and branding activities.

Emily, a former PR practitioner herself with experience in agencies (H+K, Edelman) and in-house (Walmart China), translates her great understanding of the industry to build a team of experts suited to today’s tech PR agency needs. She often consults for the agency’s clients and focused on professional services innovation.

“Stay fool, stay curious” is her motto.

 

Reach her at jiayue@inmatt.com

Lina Xue has been running PR and marketing campaigns in China of over 6 years. She joined Influence Matters in 2019 looking for a flexible, interesting and innovative public relations firm, and she was not disappointed! She leads the B2B internet and software technology clients for the agency based in the Beijing office. Her rich experience has made her a very flexible account and project manager, with a keen sense of news and interesting story angles. Thanks to her major in automation, she is also equipped with technical knowledge and learning capabilities.

She has served a wide range of clients with PR strategy, media relations, and social media strategy during her career for companies including Adjust, Fyber, Freeman, Glodon, ONVIF, BT, Google, and Qualcomm.

Smart, brisk and professional is Lina’s style. A kind, open-minded girl who likes to listen to music, drink wine, or do yoga to release emotions after work. She loves to travel too; her goal is to travel around the world.

Reach her at Lina@inmatt.com

Poppy joined Influence Matters after graduating from the University of Melbourne. Her passion for the PR industry led her to complete her master’s degree in marketing communications. This equipped her with knowledge about PR, marketing, and communications. And her bachelor’s degree in English makes her a bilingual writer. ​​

Poppy believes that working for the high-tech industry is meaningful and honorable as technology drives development. She is currently helping semiconductor clients from upstream to downstream of the industry chain, including Soitec, Ampere Computing, Winbond, GreenWaves, Trymax, and Prophesee.

Reach her at poppy@inmatt.com

Liz Li is a consultant at Influence Matters, currently supporting both Beijing and Shanghai offices and their clients – Applause, CrimsonLogic, Applause, BALYO, and Browzwear.​

Liz brings six years of experience in public relations and integrated marketing communications for B2B and B2C sectors. Prior to joining Influencer Matters, she had worked as a marketing manager with China Focus, in charge of B2B field marketing and channels. She had also demonstrated her creative talents in social media marketing and online-offline community operations with “Modern Sky”, China’s #1 music record and entertainment company. Liz started her public relations consulting career with a leading MarComm group and then a science-focused wiki-alike medium.​

During her free time, Liz is skilled in crafting leather bags and clip-on earrings. Drama, movies, music, travel are also Liz’s favorite ways to relax.

Reach her at liz.li@inmatt.com