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  • 15 Jan
    ADP – Thought leadership & Executive Profiling
    tl;dr As part of ADP’s China media program, Influence Matters actively seek for high-level opportunities to build executive profile in front of business industry leaders. One recent example showcased our profound story pitching experience and solid media relations.  
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  • 13 Dec
    Prophesee – PR Communication at Tradeshows
    Tl;dr: Prophesee was looking to reach a wide audience while attending two successive events. Influence Matters developed media strategy and content tailored to different industries covered by the two events. Result: 157 clippings were generated from media tours, press releases and byline articles, 8% growth of WeChat followers in three months.
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  • 21 Oct
    Uhnder – Tech Day Media Relations Program
    tl;dr:  Uhnder was looking to increase its exposure and awareness in China leveraging their Tech Day customer event. Influence Matters devised a vertical media relations’ program to maximize Uhnder’s exposure and deliver business and technology messages. Result 6 original articles, over 60 clippings and 143k+ views, positively impacting Uhnder’s reach in Chinese OEM.
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