Archives

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  18 May

  Employer Branding Campaign

  tl;dr Ubisoft’s image was suffering from recent technical issues with their games, affecting negatively its ability to attract talents to fill many positions at all level they were hiring for. Influence Matters activated a high intensity thought leadership campaign in online media, forums and media channels designed to demonstrate awesome working environment and career opportunities...

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  01 Apr

  Launching a Cloud Chip Virtually

  tl;dr Ampere Computing needed to announce their new groundbreaking cloud native chip in China with a press event, but the COVID-19 outbreak meant the event had to be changed  Influence Matters swiftly shifted the event to a very successful online press conference with 20 top-tier journalists. Results: Over 150 articles and mentions on top-tier cloud/edge computing, tech, business and semicon media featuring extremely positive feedback and...

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  29 Mar

  GMIC 2016 program

  tl;dr La French Tech attended GMIC Beijing, wanted to promote French attractiveness in tech Influence Matters developed a strategy for content for press and social media, and connected with plenty of media Result: Close to 100 articles in top tier tech and business press in China, lots of social media shares

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