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  • Cropped Game Res ArticleCropped Game Res Article
    18 May
    Employer Branding Campaign
    tl;dr Ubisoft’s image was suffering from recent technical issues with their games, affecting negatively its ability to attract talents to fill many positions at all level they were hiring for. Influence Matters activated a high intensity thought leadership campaign in online media, forums and media channels designed to demonstrate awesome working environment and career opportunities...
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  • Liam Bates showcasing Laser EggLiam Bates showcasing Laser Egg
    18 May
    Product Launch Press Event
    tl;dr Origins (now known as “Kaiterra”) was a new startup, launching their first product, the Laser Egg – a smart, mobile, highly accurate and low-cost air quality monitor in Beijing. Influence Matters designed a launch event that would build the reputation of Kaiterra and make headlines for their first product in China and beyond, from...
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  • Collage of PushPull V14Collage of PushPull V14
    14 May
    Digital and PR content campaigns
    tl;dr HARTING was looking to generate more awareness and strengthen Its brand image as industry standard setter in industrial connectors  Influence Matters developed an interactive content strategy integrating comics for HARTING to reach identified decision makers demonstrating HARTING’s superiority in industrial connectivity solutions supporting China’s smart economy growth. Result: 6 comic stories targeting different application...
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