Archives

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  21 Oct

  Uhnder – Tech Day Media Relations Program

  tl;dr:  Uhnder was looking to increase its exposure and awareness in China leveraging their Tech Day customer event. Influence Matters devised a vertical media relations’ program to maximize Uhnder’s exposure and deliver business and technology messages. Result 6 original articles, over 60 clippings and 143k+ views, positively impacting Uhnder’s reach in Chinese OEM.

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  21 Oct

  Winbond – Captivates at electronica Shanghai 2024

  Tl;dr: Challenge: Winbond was looking to stand out at Electronica Shanghai 2024 Winbond aimed to elevate its industry profile and deepen engagement with existing and potential clients in the memory sector at electronica Shanghai 2024. The objective was to showcase their latest products and technologies while expanding their network within the electronics industry. Strategy: Influence...

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  20 May

  ADP – Deepen adp’s thought leadership position through high-quality media engagement

  tl;dr ADP felt its thought leadership was not demonstrated well enough by its previous agency. Influence Matters developed topical and editorial content and built high-quality media relations with central and top-tier business media, the media program to regularly put ADP on the top-level features and editorial coverages. Result: 130 high-quality coverages in the first year,...

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