Archives

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  20 May

  Riskified – Leading in Payment Fraud Management Industry

  tl;dr Riskified aims to increase awareness and understanding among Chinese cross-border merchants in a highly competitive market environment. Influence Matters leveraged the opportunity of Riskified’s CEO visiting China to develop a communication strategy and build brand recognition and leadership through media activities. Result: Riskified gained recognition from Chinese government departments such as the Ministry of...

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  01 Feb

  CrimsonLogic – CIIE Media Program

  tl;dr CrimsonLogic planned to leverage CIIE to announce its re-branding and elevate its brand image as one of the industry leaders in cross-border trade digital solution in China. Influence Matters reworked the brand message and delivered it with media activities, broken down into warm-up, CIIE and post CIIE phases to grow the brand voice. Result:...

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  26 Sep

  Thunes- Thought Leadership for a Global Payments Accelerator

  tl;dr Thunes aimed to enhance awareness and demonstrate its capabilities and strengths within China’s complex fintech communication landscape. Influence Matters strategically developed a communication strategy to establish Thunes as a trusted leader in the cross-border payment industry. Result: Thunes emerged as one of the most prominent and extensively covered cross-border payment enterprises in China’s mainstream...

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