Archives

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  26 Sep

  Riskified – From 0 to 1 to 100 in China Leadership

  tl;dr Riskified raised a huge funding round to enter and grow fast in China, they needed a like minded agency. We devised a hyper-targeted, modular and adaptable to growth comms strategy to rapidly build awareness towards high-value targets. Riskified gained a prominent position in the Chinese market, wining major Chinese brands as clients.  

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  19 Sep

  Paxos – Building trust that stands out

  tl;dr Paxos was looking to grow awareness and understanding of its regulated Paxos Trust ina complicated regulatory environment Influence Matters devised a strategy to build a trustful profile and leadership in an industry known for anonymity Result: Paxos became one of the most talked about digital asset business in China in mainstream press

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  12 Sep

  Checkout.com – Media thought leadership program

  tl;dr com needed to boost its awareness with cross-border ecommerce merchants in China. Influence Matters built a media program around CKO’s industry reports and case studies to show excellent leadership Result: Checkout.com’s share of voice went from non-existant to front page in 6 months, with 21 front page articles. generated over 4 press opportunities.

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