Archives

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  21 Aug

  Ampere Product Launch and Strategy Roadmap Update

  tl;dr Ampere is the challenger to established processor brands and needed to stand out as their chips become very competitive. Influence Matters developed a communication plan that would demonstrate Ampere’s technology superiority and efficiency towards the cloud infrastructure ecosystem in China via specialized press activities, amplified with social content. The launch achieved over 4 million...

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  07 Jul

  Uhnder – Unlocking the Chinese Market with Efficient PR Communications

  tl;dr:  Uhnder was seeking to expand its business and increase brand awareness for its digital radars in China among Chinese tier-1 auto OEMs and partners. Influence Matters developed an efficient PR campaign to position Uhnder’s solutions as the leading market-ready 4D imaging radar provider by hijacking hot EV technology trends Result: Uhnder became consistently part...

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  02 Jul

  Winbond – Technical Webinar Media Cooperation

  Tl;dr: Winbond was seeking a platform to engage with developers in China and generate leads. Influence Matters ran a technical webinar on leading media platform Elecfans to connect directly with developers, introduce its capabilities and exchange with them. Result: Over 200 people attended the webinar, generating more than 180 high-quality questions, and Winbond received qualified...

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