Archives

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  10 Jun

  Build a Leading Innovator Image

  Tl;dr: Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition. Influence Matters team developed a comprehensive multi-channel strategy introducing Winbond’s technologies to the engineer-based audiences. Results: New social platforms generated 10k video views and 300% increase in followers in a month,...

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  10 Jun

  Building Presence in a Competitive Market

  Tl;dr:  Browzwear is a veteran of the 3D fashion design industry, but never built its brand in China, where aggressive competitors were emerging.. Influence Matters proposed a full scale communication strategy, building brand awareness through corporate comms media relations, and social media and events activities targeting young designers. Results: 450% growth on WeChat Official Accounts,...

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  10 Jun

  Bridging French and China Tech Innovation Ecosystems

  Tl;dr:  La French Tech needed assistance to tailor their communication and messaging for NEXT TECH CHINA, a one-week hybrid market discovery event for French startups  Influence Matters developed a full PR and social plan to attract participating startups and attendees.  Results: 20 startups participated, 600 organizations attended, 930+ attendees from the chinese ecosystem, and a...

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