Archives

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  12 Jan

  Winbond – Online Video Program

  Tl;dr: Winbond was looking for a platform to promote its product technology and corporate culture through video in China Influence Matters developed a BiliBili strategy to post engaging videos regularly and collaborate with influencers Results: The coop with Lao Shi Tanxin exceeded 25K views with hundreds of comments and tens of qualified followers.

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  11 Jan

  PROPHESEE – Strategic Cooperation & Funding Announcement

  Tl;dr: Prophesee wanted to leverage its funding announcement to strengthen its business development activities in China. Influence Matters assisted Prophesee in planning and organizing a hybrid press event supported by social media activities. Results: More than 30 media participated in the press conference and produced 190+ media reports. The WeChat official account increased by 21%...

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  22 Apr

  Everledger – China PR & Marketing Development

  tl;dr:  Everledger, a technology company helping businesses surface and converge asset information needed professional assistance to develop a communication strategy in building brand awareness in China. Influence Matters team developed in-depth analysis in identifying opportunities and objectives to position Everledger as the leader in digital transparency and trust. Result: 40 top media engaged, 200% WeChat...

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