Archives

• 

  21 Apr

  SOITEC Media Relations & Hybrid Events in the Midst of Pandemic

  tl;dr: The cancellation of offline events created challenges for Soitec to continue building their brand & communicating with stakeholders in China. Influence Matters team leveraged its creativity & expertise in developing COVID19 world-friendly communication plans to maximize Soitec’s brand awareness in China. Results: 8.8K WeChat views, 23 editorial opportunities, and 448 media clippings are collected...

  READ MORE
• 

  21 Apr

  Global Marketing Revamp

  tl;dr: The SOI Industry Consortium needed professional expertise to revamp their marketing & communication, generate interests in their mission, and attract new members. Influence Matters tailored the Consortium’s brand presentation and developed media relations and social plans to engage stakeholders more systematically. Result: 40 mentions in the press, 110% growth on Linkedin followers, 72K total...

  READ MORE
• 

  01 Mar

  Launching an e-Commerce Fraud Prevention Unicorn in China

  tl;dr Riskified was looking for an experienced PR agency in China to build brand awareness & strong communication around its anti-fraud technology in China’s eCommerce industry. Influence Matters developed an extensive China communication action plan, hyper-targeted media interactions with key stakeholders, and virtual programs ensuring higher visibility than their competitors. Results: 100+ media engaged, 75+...

  READ MORE