中文

Archives

  • 13 Dec
    Prophesee – PR Communication at Tradeshows
    Tl;dr: Prophesee was looking to reach a wide audience while attending two successive events. Influence Matters developed media strategy and content tailored to different industries covered by the two events. Result: 157 clippings were generated from media tours, press releases and byline articles, 8% growth of WeChat followers in three months.
    READ MORE
  • 20 May
    Winbond and NXP semiconductors offline forum event
    Tl;dr: Winbond hopes to have a team in mainland China to assist in organizing high-quality offline technology forums and provide comprehensive support. Influence Matters provides end-to-end services to Winbond, including theme design, audience invitation, and full event planning and support. Over 500 registration information was received, with over 160 attendees present, of which over 70%...
    READ MORE
  • 21 Aug
    Ampere Product Launch and Strategy Roadmap Update
    tl;dr Ampere is the challenger to established processor brands and needed to stand out as their chips become very competitive. Influence Matters developed a communication plan that would demonstrate Ampere’s technology superiority and efficiency towards the cloud infrastructure ecosystem in China via specialized press activities, amplified with social content. The launch achieved over 4 million...
    READ MORE
LOAD MORE