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  • 01 Mar
    Launching an e-Commerce Fraud Prevention Unicorn in China
    tl;dr Riskified was looking for an experienced PR agency in China to build brand awareness & strong communication around its anti-fraud technology in China’s eCommerce industry. Influence Matters developed an extensive China communication action plan, hyper-targeted media interactions with key stakeholders, and virtual programs ensuring higher visibility than their competitors. Results: 100+ media engaged, 75+...
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  • Liam Bates showcasing Laser EggLiam Bates showcasing Laser Egg
    18 May
    Product Launch Press Event
    tl;dr Origins (now known as “Kaiterra”) was a new startup, launching their first product, the Laser Egg – a smart, mobile, highly accurate and low-cost air quality monitor in Beijing. Influence Matters designed a launch event that would build the reputation of Kaiterra and make headlines for their first product in China and beyond, from...
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  • Collage of PushPull V14Collage of PushPull V14
    14 May
    Digital and PR content campaigns
    tl;dr HARTING was looking to generate more awareness and strengthen Its brand image as industry standard setter in industrial connectors  Influence Matters developed an interactive content strategy integrating comics for HARTING to reach identified decision makers demonstrating HARTING’s superiority in industrial connectivity solutions supporting China’s smart economy growth. Result: 6 comic stories targeting different application...
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