Archives

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  01 Apr

  Launching a Cloud Chip Virtually

  tl;dr Ampere Computing needed to announce their new groundbreaking cloud native chip in China with a press event, but the COVID-19 outbreak meant the event had to be changed  Influence Matters swiftly shifted the event to a very successful online press conference with 20 top-tier journalists. Results: Over 150 articles and mentions on top-tier cloud/edge computing, tech, business and semicon media featuring extremely positive feedback and...

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  29 Mar

  My Talking Hank Media Launch

  tl;dr: Outfit7 launched a new mobile game in China and needed to create a media buzz to support download Influence Matters developed a media strategy that included putting together compelling content and placing it in top tier game publications in China. Results: 162 articles in top tier tech and gaming press in China and lots...

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