Archives

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  07 Jul

  Uhnder – Unlocking the Chinese Market with Efficient PR Communications

  tl;dr:  Uhnder was seeking to expand its business and increase brand awareness for its digital radars in China among Chinese tier-1 auto OEMs and partners. Influence Matters developed an efficient PR campaign to position Uhnder’s solutions as the leading market-ready 4D imaging radar provider by hijacking hot EV technology trends Result: Uhnder became consistently part...

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  10 Jun

  Build a Leading Innovator Image

  Tl;dr: Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition. Influence Matters team developed a comprehensive multi-channel strategy introducing Winbond’s technologies to the engineer-based audiences. Results: New social platforms generated 10k video views and 300% increase in followers in a month,...

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  10 Jun

  Bridging French and China Tech Innovation Ecosystems

  Tl;dr:  La French Tech needed assistance to tailor their communication and messaging for NEXT TECH CHINA, a one-week hybrid market discovery event for French startups  Influence Matters developed a full PR and social plan to attract participating startups and attendees.  Results: 20 startups participated, 600 organizations attended, 930+ attendees from the chinese ecosystem, and a...

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