OUR FULL SET OF SERVICES TO
BUILD YOUR INFLUENCE.

Communication Strategy

Engaging your audience the right way is crucial to being efficient and effective in your communications.

We help you identify strategic communication needs and navigate through local and international communication environments, whether you are expanding in China, Indonesia, or any other market in Asia.

Thought Leadership

You are the best. Everybody should know.

We help your organization own the conversation through effective and creative earned and owned media programs, so you can approach key stakeholders the reputation that precedes you that you want.

Influence Mapping

Know your ecosystem of influence

Making sure you connect with the right influencers and understand how they fit in your ecosystem is paramount to making sure your message reaches the audience it is meant for. We research and map your stakeholders comprehensively so no stone is left unturned, and no effort is wasted on the wrong target.

Story & Content Development

Content is king. We did not invent this, but it’s true.

Our Content Hub knows how to develop stories that match your organization's DNA, enhances its messages, and connects with your ecosystem of influence locally or globally effectively, whether its through copy or digital content such as videos and animations

Media Relations

Connecting with the right editor, the right way, will go a long way in getting your message across to that media and its audience.

We're experts in identifying the best general and vertical channels for each story, ensuring you make a lasting impression. Consistently.

Influencer Engagement

Influence is increasingly spread across different, new and short-living channels, and attached to a person rather than an organization.

Our strategies make sure to connect you with the people that will champion your thought leadership and help you attain your goals.

Social Media Activation

Social media is an increasingly complex jungle, and especially confusing for organizations running campaigns across multiple markets and local channels.

We know both worlds and design integrated campaigns that increase your influence in today's highly connected audiences.

PR Fundamentals

Keep a finger on the pulse of your ecosystem

Keeping a finger on the pulse of local ecosystems in Asia and global industry news and influencers is important to be on top of every market trend, competitor move or influence shift. We maintain databases of influencers and events, monitor your ecosystem's news and changes so you can swiftly adapt your communication strategy when needed.

  • XCalibyte Startup PR Activation Program Case Study by Influence Matters
  • Eco Counter 100x100 logo
  • La French Tech Logo
  • Harting logo 100px
  • Enchant Logo
  • Glispa logo
  • October 2021

    La French Tech

    La French Tech needed assistance to tailor their communication and messaging for NEXT TECH CHINA, a one-week hybrid market discovery event for French startups. Influence Matters developed a full PR and social plan to attract participating startups and attendees.

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  • September 2023

    Riskified

    Riskified aims to increase awareness and understanding among Chinese cross-border merchants in a highly competitive market environment.

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  • June 2023
    Communication Strategy

    Ampere Computing

    Benchmarking against a lagging but very famous competition

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  • October 2020
    Media Relations & Hybrid Events

    Soitec

    The cancellation of offline events created challenges for Soitec to continue building their brand & communicating with stakeholders in China. Influence Matters team leveraged its creativity & expertise in developing COVID19 world-friendly communication plans to maximize Soitec’s brand awareness in China.

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  • September 2023

    Riskified

    Riskified raised a huge funding round to enter and grow fast in China, they needed a like minded agency.

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  • December 2024

    SpacemiT

    Putting a Chip startup top of mind in the RISC-V sector in China

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  • 2021/2022

    Browzwear

    Browzwear is a veteran of the 3D fashion design industry, but never built its brand in China, where aggressive competitors were emerging.. 
    Influence Matters proposed a full scale communication strategy, building brand awareness through corporate comms media relations, and social media and events activities targeting young designers. 

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  • June 2015

    Kaiterra

    Launching a Groundbreaking new Air Quality Monitor in Style

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  • January 2024

    Winbond

    Winbond hopes to have a team in mainland China to assist in organizing high-quality offline technology forums and provide comprehensive support.

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  • September 2023

    ADP

    ADP felt its thought leadership was not demonstrated well enough by its previous agency.

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  • 10/19
    Startup PR Activation Program

    Xcalibyte

    Xcalibyte, a new startup in cybersecurity was looking to build a strong reputation fast to reach potential clients and investors in China.

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  • July 2021

    PROPHESEE

    Prophesee wanted to leverage its funding announcement to strengthen its business development activities in China.
    Influence Matters assisted Prophesee in planning and organizing a hybrid press event supported by social media activities.

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  • Sep 2023
    Communication Strategy

    Thunes

    Building trust for a digital cross-border payment solution provider in China

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  • December 2024

    PROPHESEE

    Prophesee was looking to reach a wide audience while attending two successive events.

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  • February 2020
    China PR & Marketing Development

    Everledger

    Everledger, a technology company helping businesses surface and converge asset information needed professional assistance to develop a communication strategy in building brand awareness in China. Influence Matters team developed in-depth analysis in identifying opportunities and objectives to position Everledger as the leader in digital transparency and trust.

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  • 06/19
    China PR Activation Program

    Eco-Counter

    Eco-Counter had been exploring the Chinese market for several years, but found converting leads challenging due to a lack awareness.

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  • Winbond

    Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition.
    Influence Matters team developed a comprehensive multi-channel strategy introducing Winbond’s technologies to the engineer-based audiences.

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  • December 2021

    Winbond

    Winbond was looking for a platform to promote its product technology and corporate culture through video in China
    Influence Matters developed a BiliBili strategy to post engaging videos regularly and collaborate with influencers

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  • December 2017

    Ubisoft

    Turning Ubisoft into a jobseekers’ main choice in China

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  • June 2024

    ADP

    One recent example showcased our profound story pitching experience and solid media relations.

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  • 09/19
    Awareness PR Program

    Mackevision

    Mackevision needed to establish its leading industry position for CGI in China and demonstrate its superior technical capabilities.

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  • July 2020

    Riskified

    Riskified was looking for an experienced PR agency in China to build brand awareness & strong communication around its anti-fraud technology in China’s eCommerce industry.

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  • Oct 2024

    Winbond

    Winbond aimed to elevate its industry profile and deepen engagement with existing and potential clients in the memory sector at electronica Shanghai 2024. The objective was to showcase their latest products and technologies while expanding their network within the electronics industry.

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  • 04/16
    Event support

    LA FRENCH TECH

    They needed to change the way China perceived French innovation.

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  • Jan 2024
    China PR & Marketing Development

    Uhnder

    Uhnder was looking to increase its exposure and awareness in China leveraging their Tech Day customer event.

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  • Dec 2023
    Communication Strategy

    CrimsonLogic

    CrimsonLogic planned to leverage CIIE to announce its re-branding and elevate its brand image as one of the industry leaders in cross-border trade digital solution in China.

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  • May 2023

    Winbond

    Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition.
    Influence Matters ran a technical webinar on leading media platform Elecfans to connect directly with developers, introduce its capabilities and exchange with them.

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  • March 2020
    Virtual Press Event

    Ampere Computing

    They needed to make a big announcement despite travel bans!

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  • June 2023
    China PR & Marketing Development

    Uhnder

    Uhnder was seeking to expand its business and increase brand awareness for its digital radars in China among Chinese tier-1 auto OEMs and partners.

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  • Aug 2023
    Communication Strategy

    Checkout.com

    Rapidly growing Checkout.com’s reputation as a cross-border payments leader

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  • November 2019

    Adjust

    Position Adjust as the New Force in Mobile Marketing Analytics

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  • 05/11

    Harting

    HARTING was looking to generate more awareness and strengthen Its brand image as industry standard setter in industrial connectors

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  • Sep 2023
    Communication Strategy

    Paxos

    Building trust for a regulated digital asset infrastructure platform in China

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  • July 2020
    Global Marketing Revamp

    SOI Industry Consortium

    The SOI Industry Consortium needed professional expertise to revamp their marketing & communication, generate interests to their mission, and attract new members. Influence Matters tailored the Consortium’s brand presentation and developed media relations and social plans to engage stakeholders more systematically.

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  • November 2019

    Fyber

    Bringing New Monetization Technology to Chinese App Publishers

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  • 2016
    Media Relations

    EnchantVC

    Making the headlines at two top tech events in Greater China!

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  • 2017

    Glispa

    Raising awareness of a foreign mobile ad-tech veteran to a competitive level in China!

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  • 2017
    Media Relations

    Outfit7

    Putting a foreign game atop Chinese app stores.

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