The SIA recently released a report showing that global semiconductor sales in 2021 have set a full-year record with the industry’s highest-ever annual total and increased substantially across all major regional markets, as chipmakers have considerably ramped up production to address high demand. In addition, according to the SIA, China’s semiconductor year-on-year sales increased 21.4% in 2021, and has become a massive market that no company can ignore. At the same time, China is expanding its investment in its semiconductor ecosystem. Some industry insiders believe that China’s semiconductor industry is expected to enter a golden period of rapid development in the following 5 to 10 years as it works towards becoming a leader in cutting-edge chips.

This all makes coming to participate in industry tradeshows in China a crucial means for companies to enter the Chinese market or expand their business in China, connecting with engineers and decision-makers here. During the tradeshows, companies can more directly contact upstream and downstream manufacturers, huge industry audiences, and connect with more potential customers, which will significantly benefit the future work of the sales team. In addition to business development, participating in the tradeshow is also an excellent opportunity to expand brand awareness and present the leading image of technology innovation.

However, the preparations for a tradeshow in China are often complex, even more so as the country’s borders remain closed to foreign business travelers, and there are many things to consider to ensure maximum visibility and long-term results. You’ll have to think of a dazzling booth design and exhibits and engagement on the booth, online to offline activation with social media pre-event activities and showtime campaigns, coherently media communications…

We have prepared this checklist for you to prepare your attendance at an event in China. If you are having any challenges with any of the items in the checklist, reach out to the Influence Matters team and we’ll be happy to help!

Checklist:

1. Have you decided on the products and technologies to exhibit?

2. Can you complete the booth application, fill in the information form online, and communicate with the organizer smoothly?

3. Do you want to expose your brand in the promotional materials and sponsorships prepared by the organizer, such as exhibitor manuals, on-site billboards, road flags, hanging flags, etc.?

4. Do you plan to have a speaker at the forum, have a suitable topic, and access to the good speaking timeslots?

5. Are you able to choose the booth size you want and the best location to gain more traffic?

6. Can you finish the design and printing of the Chinese language posters and other promotional materials?

7. Can you complete the booth design, construction, and decoration? Including considering the products and posters display, lighting arrangement, etc.

8. Do you have the staff for the reception and guidance of visitors during the tradeshows?

9. Do you have a plan to engage with the Chinese media during the event?

10. Do you have a plan for social media activation around the event? Are you ready with engaging topics and vivid format, including mini-games and infographics?

11. Do you have a long-term plan to maintain the momentum built at the event and continue connecting with your new prospects?

Influence Matters is present at most industry events in China and will be happy to work as your team on the ground to plan, prepare and maximize the impact of your company’s presence on shows that will bring you closer to your customers.