Archives

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  15 Jan

  ADP – Thought leadership & Executive Profiling

  tl;dr As part of ADP’s China media program, Influence Matters actively seek for high-level opportunities to build executive profile in front of business industry leaders. One recent example showcased our profound story pitching experience and solid media relations.  

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  13 Dec

  Prophesee – PR Communication at Tradeshows

  Tl;dr: Prophesee was looking to reach a wide audience while attending two successive events. Influence Matters developed media strategy and content tailored to different industries covered by the two events. Result: 157 clippings were generated from media tours, press releases and byline articles, 8% growth of WeChat followers in three months.

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  12 Dec

  SpacemiT – Getting a Chip startup its first press

  tl;dr SpacemiT’s product was getting ready for the market, the startup was in need of strong awareness in a competitive environment. We prepared a strong media plan that would introduce SpecemiT and its technology front and center in industry press. Result: over 50 clippings from top-tier electronic, tech and business media, greatly increasing SpacemiT’s brand...

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