November 28th, 2023 – When Influence Matters was founded by Simon Vericel in 2015, our focus was on supporting B2B tech startups and scale-ups in crafting and telling their stories so they could focus on their mission: innovating technologies that would make the world a better place. Over the years, our clients have grown in size, and we outgrew this focus, and a larger portion of our clients are now more established and successful companies. Our new brand Influence Matters International will continue to serve larger cross-border, multi-market clients.
Today we launch Influence Matters Startups, led by Simon, as a practice of the agency that will exclusively focus on early-stage tech companies.
Since we launched Influence Matters, cross-border innovation and business have become much more complex. World polarization as a result of rising inequalities, global economic downturn and the COVID-19 pandemic have led to growing geopolitical tensions, wars, travel restrictions and ultimately for innovators, barriers to their effort in working with like-minded peers cross-border in solving today’s challenges through technology for a better world. We aim to make it a little easier for them to cut through the barriers, stay focused on their mission, while Influence Matters makes their innovations and solutions stand out.
“I have been on a mission to support and encourage borderless innovation for as long as I can remember as I firmly believe that humanity’s efforts should be 100% focused on collaboration rather than competition and conflict,” said Simon Vericel, Managing Director and founder at Influence Matters, “Influence Matters Startups will work with innovators and founders that share this vision and work towards a better functioning, peaceful world.”
Our Startup PR Activation Program is designed to help founders and leadership teams craft their missions and visions into actionable stories to be told to their most important stakeholders: customers, investors, partners and talent. We work with startups not only to create their story, but also to establish their public brand and presence, including building visual identities and online properties to complement media and social media programs.
Influence Matters Startups will leverage our offices in China and Indonesia, plus our network of partners in Asia, to get innovations and innovators noticed in the region so they can get their business off the ground and make the impact they aspire to, fast. Our programs under Influence Matters Startups will be managed with more favorable budget and contractual conditions to offer maximum flexibility to the startups who meet the conditions.
Influence Matters is a fast-growing and passionate entrepreneurial public relations and marketing services firm focused on helping B2B tech companies to create performance-driven influence in Asia. We serve our clients from our offices in China and Indonesia, and our network of partners in Asia.
We strive to bring a new, flexible and nimble stakeholder engagement offer to Asia, tailored to and accessible for fast growing businesses that need a strong partner which can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
We are experts in Tech PR, built on years of experience bridging across the world for technology companies with a particular focus B2B high-tech industries spanning across semiconductors & electronic engineering, eBusiness & eCommerce, smart industry, manufacturing and logistics. Our clients serve all industries from retail to fashion, internet to automotive, gaming to professional services, healthcare to finance. Learn more at Influence Matters.
Dakota Ren
Marketing Specialist
Email: dakota.ren@inmatt.com
